YouthNow

Naming
Branding
Illustration
Messaging
Integrated Campaign
Collateral

YouthNow

Naming
Branding
Illustration
Messaging
Integrated Campaign
Collateral
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Speech bubble, YN monogram, Youthnow Logo

Award-Winning

District ADDYs: Logo Design

Overview

Suicide is the second leading cause of death in many counties in Oklahoma, and the Oklahoma Department of Mental Health and Substance Abuse Services is aiming to spread awareness for various treatment and prevention programs available to our citizens. For this particular initiative, Ghost was tasked with preparing an integrated campaign for “Oklahoma, Now is the Time” (ONIT) to appeal primarily to youths in transition to adulthood (ages 16-25). Our challenge was to create action and clear next steps, while working to remove stigma and communicate accessibility.

Speech bubble, YN monogram, Youthnow Logo

Award-Winning

District ADDYs: Logo Design

Overview

Suicide is the second leading cause of death in many counties in Oklahoma, and the Oklahoma Department of Mental Health and Substance Abuse Services is aiming to spread awareness for various treatment and prevention programs available to our citizens. For this particular initiative, Ghost was tasked with preparing an integrated campaign for “Oklahoma, Now is the Time” (ONIT) to appeal primarily to youths in transition to adulthood (ages 16-25). Our challenge was to create action and clear next steps, while working to remove stigma and communicate accessibility.

Speech bubble, YN monogram, Youthnow Logo

Award-Winning

District ADDYs: Logo Design

Overview

Suicide is the second leading cause of death in many counties in Oklahoma, and the Oklahoma Department of Mental Health and Substance Abuse Services is aiming to spread awareness for various treatment and prevention programs available to our citizens. For this particular initiative, Ghost was tasked with preparing an integrated campaign for “Oklahoma, Now is the Time” (ONIT) to appeal primarily to youths in transition to adulthood (ages 16-25). Our challenge was to create action and clear next steps, while working to remove stigma and communicate accessibility.

Award-Winning

District ADDYs: Logo Design

Overview

Suicide is the second leading cause of death in many counties in Oklahoma, and the Oklahoma Department of Mental Health and Substance Abuse Services is aiming to spread awareness for various treatment and prevention programs available to our citizens. For this particular initiative, Ghost was tasked with preparing an integrated campaign for “Oklahoma, Now is the Time” (ONIT) to appeal primarily to youths in transition to adulthood (ages 16-25). Our challenge was to create action and clear next steps, while working to remove stigma and communicate accessibility.

Speech bubble, YN monogram, Youthnow Logo
Speech bubble, YN monogram, Youthnow Logo

Award-Winning

District ADDYs: Logo Design

Overview

Suicide is the second leading cause of death in many counties in Oklahoma, and the Oklahoma Department of Mental Health and Substance Abuse Services is aiming to spread awareness for various treatment and prevention programs available to our citizens. For this particular initiative, Ghost was tasked with preparing an integrated campaign for “Oklahoma, Now is the Time” (ONIT) to appeal primarily to youths in transition to adulthood (ages 16-25). Our challenge was to create action and clear next steps, while working to remove stigma and communicate accessibility.

Speech bubble, YN monogram, Youthnow Logo

Award-Winning

District ADDYs: Logo Design

Overview

Suicide is the second leading cause of death in many counties in Oklahoma, and the Oklahoma Department of Mental Health and Substance Abuse Services is aiming to spread awareness for various treatment and prevention programs available to our citizens. For this particular initiative, Ghost was tasked with preparing an integrated campaign for “Oklahoma, Now is the Time” (ONIT) to appeal primarily to youths in transition to adulthood (ages 16-25). Our challenge was to create action and clear next steps, while working to remove stigma and communicate accessibility.

Additionally, the mark serves as quotation marks.
Additionally, the mark serves as quotation marks.
Additionally, the mark serves as quotation marks.
Additionally, the mark serves as quotation marks.
Additionally, the mark serves as quotation marks.
Additionally, the mark serves as quotation marks.

Two Greens, a White, a Grey, and a Black color swatch
Two Greens, a White, a Grey, and a Black color swatch
Two Greens, a White, a Grey, and a Black color swatch
Two Greens, a White, a Grey, and a Black color swatch
Two Greens, a White, a Grey, and a Black color swatch
Two Greens, a White, a Grey, and a Black color swatch

Font specimens for Youthnow Almonte, Montserrat, Sharp Sans
Font specimens for Youthnow Almonte, Montserrat, Sharp Sans
Font specimens for Youthnow Almonte, Montserrat, Sharp Sans
Font specimens for Youthnow Almonte, Montserrat, Sharp Sans
Font specimens for Youthnow Almonte, Montserrat, Sharp Sans
Font specimens for Youthnow Almonte, Montserrat, Sharp Sans

YouthNow Stationery Vector Mockup
YouthNow Stationery Vector Mockup
YouthNow Stationery Vector Mockup
YouthNow Stationery Vector Mockup
YouthNow Stationery Vector Mockup
YouthNow Stationery Vector Mockup

Posters for YouthNow
Posters for YouthNow
Posters for YouthNow
Posters for YouthNow
Posters for YouthNow
Posters for YouthNow

How We Helped

Ghost led with effective messaging and strategy and let design serve a supporting role. We created a logo, brand story and campaign that engaged with youths in transition rather than preaching at them or speaking about them. It was personal, meaningful and communicated important information about free mental health services available right where they live.

How We Helped

Ghost led with effective messaging and strategy and let design serve a supporting role. We created a logo, brand story and campaign that engaged with youths in transition rather than preaching at them or speaking about them. It was personal, meaningful and communicated important information about free mental health services available right where they live.

How We Helped

Ghost led with effective messaging and strategy and let design serve a supporting role. We created a logo, brand story and campaign that engaged with youths in transition rather than preaching at them or speaking about them. It was personal, meaningful and communicated important information about free mental health services available right where they live.

How We Helped

Ghost led with effective messaging and strategy and let design serve a supporting role. We created a logo, brand story and campaign that engaged with youths in transition rather than preaching at them or speaking about them. It was personal, meaningful and communicated important information about free mental health services available right where they live.

How We Helped

Ghost led with effective messaging and strategy and let design serve a supporting role. We created a logo, brand story and campaign that engaged with youths in transition rather than preaching at them or speaking about them. It was personal, meaningful and communicated important information about free mental health services available right where they live.

How We Helped

Ghost led with effective messaging and strategy and let design serve a supporting role. We created a logo, brand story and campaign that engaged with youths in transition rather than preaching at them or speaking about them. It was personal, meaningful and communicated important information about free mental health services available right where they live.

A green pattern with the YouthNow Icon
A green pattern with the YouthNow Icon
A green pattern with the YouthNow Icon
A green pattern with the YouthNow Icon
A green pattern with the YouthNow Icon
A green pattern with the YouthNow Icon