How We Helped
Ghost created a patriotic mark that uses custom typography and illustration. The typeface is structured yet curvilinear, and the crest is created in layers: the first layer, outlining the crest, is designed to mirror the organic curvature within the typeface; the next layer is the signature ‘A’, designed to resemble an oil rig (the energy sector is a key audience); and the third layer of three curvilinear lines were integrated behind the ‘A’ to symbolize the layers of the earth. The diamond placement is a reference to minerals. The mark conveys stability, credibility and legality, while also communicating reliability, approachability and accessibility.