Native Summit

Branding
Print
Graphic Standards

Native Summit

Branding
Print
Graphic Standards
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Animated Logo for Native Summit, illustrating the inspiration from the compass.

Award-Winning

PRINT: Regional Design Award

Overview

Native Summit is an outdoor lifestyle retailer with the goal of connecting people to the outdoors. They came to Ghost so we could help build a brand that does the same.

Animated Logo for Native Summit, illustrating the inspiration from the compass.

Award-Winning

PRINT: Regional Design Award

Overview

Native Summit is an outdoor lifestyle retailer with the goal of connecting people to the outdoors. They came to Ghost so we could help build a brand that does the same.

Animated Logo for Native Summit, illustrating the inspiration from the compass.

Award-Winning

PRINT: Regional Design Award

Overview

Native Summit is an outdoor lifestyle retailer with the goal of connecting people to the outdoors. They came to Ghost so we could help build a brand that does the same.

Award-Winning

PRINT: Regional Design Award

Overview

Native Summit is an outdoor lifestyle retailer with the goal of connecting people to the outdoors. They came to Ghost so we could help build a brand that does the same.

Animated Logo for Native Summit, illustrating the inspiration from the compass.
Animated Logo for Native Summit, illustrating the inspiration from the compass.

Award-Winning

PRINT: Regional Design Award

Overview

Native Summit is an outdoor lifestyle retailer with the goal of connecting people to the outdoors. They came to Ghost so we could help build a brand that does the same.

Animated Logo for Native Summit, illustrating the inspiration from the compass.

Award-Winning

PRINT: Regional Design Award

Overview

Native Summit is an outdoor lifestyle retailer with the goal of connecting people to the outdoors. They came to Ghost so we could help build a brand that does the same.

Award-Winning

PRINT: Regional Design Award

Overview

Native Summit is an outdoor lifestyle retailer with the goal of connecting people to the outdoors. They came to Ghost so we could help build a brand that does the same.

Award-Winning

PRINT: Regional Design Award

Overview

Native Summit is an outdoor lifestyle retailer with the goal of connecting people to the outdoors. They came to Ghost so we could help build a brand that does the same.

The Native Summit Edmond Oklahoma storefront with branding on windows. Designed by Ghost, Inc.

We were impressed with the entire process – both in terms of the effort put into trying to get to know us, our culture, and what we are trying to create and in terms of delivering a single and complete brand story

— John James, Owner

The Native Summit Edmond Oklahoma storefront with branding on windows. Designed by Ghost, Inc.

We were impressed with the entire process – both in terms of the effort put into trying to get to know us, our culture, and what we are trying to create and in terms of delivering a single and complete brand story

— John James, Owner

The Native Summit Edmond Oklahoma storefront with branding on windows. Designed by Ghost, Inc.

We were impressed with the entire process – both in terms of the effort put into trying to get to know us, our culture, and what we are trying to create and in terms of delivering a single and complete brand story

— John James, Owner

We were impressed with the entire process – both in terms of the effort put into trying to get to know us, our culture, and what we are trying to create and in terms of delivering a single and complete brand story

— John James, Owner

The Native Summit Edmond Oklahoma storefront with branding on windows. Designed by Ghost, Inc.
The Native Summit Edmond Oklahoma storefront with branding on windows. Designed by Ghost, Inc.

We were impressed with the entire process – both in terms of the effort put into trying to get to know us, our culture, and what we are trying to create and in terms of delivering a single and complete brand story

— John James, Owner

The Native Summit Edmond Oklahoma storefront with branding on windows. Designed by Ghost, Inc.

We were impressed with the entire process – both in terms of the effort put into trying to get to know us, our culture, and what we are trying to create and in terms of delivering a single and complete brand story

— John James, Owner

We were impressed with the entire process – both in terms of the effort put into trying to get to know us, our culture, and what we are trying to create and in terms of delivering a single and complete brand story

— John James, Owner

We were impressed with the entire process – both in terms of the effort put into trying to get to know us, our culture, and what we are trying to create and in terms of delivering a single and complete brand story

— John James, Owner

A wide photograph of the Native Summit outdoor recreation store in Edmond, OK.
A wide photograph of the Native Summit outdoor recreation store in Edmond, OK.
A wide photograph of the Native Summit outdoor recreation store in Edmond, OK.
A wide photograph of the Native Summit outdoor recreation store in Edmond, OK.
A wide photograph of the Native Summit outdoor recreation store in Edmond, OK.
A wide photograph of the Native Summit outdoor recreation store in Edmond, OK.

A black and white photo of water bottles with native summit branding on them.
A black and white photo of water bottles with native summit branding on them.
A black and white photo of water bottles with native summit branding on them.
A black and white photo of water bottles with native summit branding on them.
A black and white photo of water bottles with native summit branding on them.
A black and white photo of water bottles with native summit branding on them.

Camping Mugs on a shelf in Native Summit

How We Helped

We abbreviated the brand at NS, like the vertical axis on a compass. We positioned their online presence as a lifestyle hub, a place for customers to share where they’ve been and where they’re going. We reinforced that approach with a mark that resembles a compass which begins with what’s behind and ends with what’s ahead.

Camping Mugs on a shelf in Native Summit

How We Helped

We abbreviated the brand at NS, like the vertical axis on a compass. We positioned their online presence as a lifestyle hub, a place for customers to share where they’ve been and where they’re going. We reinforced that approach with a mark that resembles a compass which begins with what’s behind and ends with what’s ahead.

Camping Mugs on a shelf in Native Summit

How We Helped

We abbreviated the brand at NS, like the vertical axis on a compass. We positioned their online presence as a lifestyle hub, a place for customers to share where they’ve been and where they’re going. We reinforced that approach with a mark that resembles a compass which begins with what’s behind and ends with what’s ahead.

How We Helped

We abbreviated the brand at NS, like the vertical axis on a compass. We positioned their online presence as a lifestyle hub, a place for customers to share where they’ve been and where they’re going. We reinforced that approach with a mark that resembles a compass which begins with what’s behind and ends with what’s ahead.

Camping Mugs on a shelf in Native Summit
Camping Mugs on a shelf in Native Summit

How We Helped

We abbreviated the brand at NS, like the vertical axis on a compass. We positioned their online presence as a lifestyle hub, a place for customers to share where they’ve been and where they’re going. We reinforced that approach with a mark that resembles a compass which begins with what’s behind and ends with what’s ahead.

Camping Mugs on a shelf in Native Summit

How We Helped

We abbreviated the brand at NS, like the vertical axis on a compass. We positioned their online presence as a lifestyle hub, a place for customers to share where they’ve been and where they’re going. We reinforced that approach with a mark that resembles a compass which begins with what’s behind and ends with what’s ahead.

How We Helped

We abbreviated the brand at NS, like the vertical axis on a compass. We positioned their online presence as a lifestyle hub, a place for customers to share where they’ve been and where they’re going. We reinforced that approach with a mark that resembles a compass which begins with what’s behind and ends with what’s ahead.

How We Helped

We abbreviated the brand at NS, like the vertical axis on a compass. We positioned their online presence as a lifestyle hub, a place for customers to share where they’ve been and where they’re going. We reinforced that approach with a mark that resembles a compass which begins with what’s behind and ends with what’s ahead.

A pattern of North and South pointing compass needles.
A pattern of North and South pointing compass needles.
A pattern of North and South pointing compass needles.
A pattern of North and South pointing compass needles.
A pattern of North and South pointing compass needles.
A pattern of North and South pointing compass needles.

Different Badges for Native Summit
Different Badges for Native Summit
Different Badges for Native Summit
Different Badges for Native Summit
Different Badges for Native Summit
Different Badges for Native Summit

A water bottle, dramatically lit, with the Native Summit logo screen printed on it.

Retail

Having enough variety in the brand to keep retail items interesting was a crucial consideration for this identity. The brand is built to keep simple logo items interesting, but also support more elaborate designs as well.

A water bottle, dramatically lit, with the Native Summit logo screen printed on it.

Retail

Having enough variety in the brand to keep retail items interesting was a crucial consideration for this identity. The brand is built to keep simple logo items interesting, but also support more elaborate designs as well.

A water bottle, dramatically lit, with the Native Summit logo screen printed on it.

Retail

Having enough variety in the brand to keep retail items interesting was a crucial consideration for this identity. The brand is built to keep simple logo items interesting, but also support more elaborate designs as well.

Retail

Having enough variety in the brand to keep retail items interesting was a crucial consideration for this identity. The brand is built to keep simple logo items interesting, but also support more elaborate designs as well.

A water bottle, dramatically lit, with the Native Summit logo screen printed on it.
A water bottle, dramatically lit, with the Native Summit logo screen printed on it.

Retail

Having enough variety in the brand to keep retail items interesting was a crucial consideration for this identity. The brand is built to keep simple logo items interesting, but also support more elaborate designs as well.

A water bottle, dramatically lit, with the Native Summit logo screen printed on it.

Retail

Having enough variety in the brand to keep retail items interesting was a crucial consideration for this identity. The brand is built to keep simple logo items interesting, but also support more elaborate designs as well.

Retail

Having enough variety in the brand to keep retail items interesting was a crucial consideration for this identity. The brand is built to keep simple logo items interesting, but also support more elaborate designs as well.

Retail

Having enough variety in the brand to keep retail items interesting was a crucial consideration for this identity. The brand is built to keep simple logo items interesting, but also support more elaborate designs as well.