Process

We don’t respect process for its own sake. We're focused, disciplined and hands-on. We don't make decisions by committee. We don't get swept up in egos — yours or ours. We hate jargon. We won't bullshit you. We won't waste our time or your money.

Here's how we consistently get to truth & clarity:

1. Get on the same page.

Great design has to be informed. We'll get to know your team, get a grip on what's important and what's at stake. This usually starts with a kickoff meeting, an online survey and some informal research of what else is out there competing for your audience's attention. We believe that strong research is what separates good design from great design.

4. Launch & learn.

Whether the work is published, broadcast, launched, printed or hung on a building, we'll help you get it out into the world. We'll stay involved after launch to watch it work, make adjustments and offer support. Where there are next steps in design, we'll guide, advise and help you plan for the future. Where there are outside services to help your initiative — whether it's PR, back-end infrastructure or ongoing community management — we'll connect you with the right partners to maintain and evolve the work we've done together.

2.  Build strategy.

Information has to lead us somewhere. We'll form a recommendation on where to take your brand, how to approach its look and message, and how to reach your audience, whether it's in the form of a media plan, a marketing strategy, brand exploration booklet or presentation. We'll typically present a "first look" where we reveal and discuss insights gathered from your survey, establish brand strategy, and explore visual inspiration.

3. Design.

Design has a flow to it. We start with brainstorming ideas, words, images or concepts. We make outlines, sketches, storyboards or wireframes to make sure our idea works and grows in the right direction. We'll review color, typography, content and key messaging, best practices and practical applications to make sure what we build makes sense and hits your goals.