When Adam Gribben told us his vision for his new company, we were hooked. The startup he proposed would maintain close relationships with everyone involved in the process of meat production, from farm to plate. This would start with the animals and farms and spread to the processing plants, continuing on to delivery and service to customers. His guiding question was: what is best for the animal, the farmer and the consumer? Making sure all three were addressed and prioritized was the driving force behind his mission and purpose. He came to Ghost to get the brand story and materials right.