1907 Meat Co.

Branding, Print, Graphic Standards

1907 Meat Co.

Branding, Print, Graphic Standards

Sun & Converging Paths (The Well)

Sun & Rows of Crops (Farmers Market)
A Well as Seen from Above
Peace Sign, Balance
Overall shape feels complete, holistic, hopeful, and positive.
Sun & Converging Paths (The Well)

Sun & Rows of Crops (Farmers Market)

A Well as Seen from Above
Peace Sign, Balance
Overall shape feels complete, holistic, hopeful, and positive.
Sun & Converging Paths (The Well)
Sun & Rows of Crops (Farmers Market)

A Well as Seen from Above

Peace Sign, Balance
Overall shape feels complete, holistic, hopeful, and positive.
Sun & Converging Paths (The Well)
Sun & Rows of Crops (Farmers Market)
A Well as Seen from Above

Peace Sign, Balance

Overall shape feels complete, holistic, hopeful, and positive.
Sun & Converging Paths (The Well)
Sun & Rows of Crops (Farmers Market)
A Well as Seen from Above
Peace Sign, Balance

Overall shape feels complete, holistic, hopeful, and positive.

The 1907 Logo Design: A belt-buckle like badge with "1907 Meat Co." inside
The 1907 Logo Design: A belt-buckle like badge with "1907 Meat Co." inside
The 1907 Logo Design: A belt-buckle like badge with "1907 Meat Co." inside
The 1907 Logo Design: A belt-buckle like badge with "1907 Meat Co." inside
The 1907 Logo Design: A belt-buckle like badge with "1907 Meat Co." inside
The 1907 Logo Design: A belt-buckle like badge with "1907 Meat Co." inside

The kit of parts for the 1907 identity system.
The kit of parts for the 1907 identity system.
The kit of parts for the 1907 identity system.
The kit of parts for the 1907 identity system.
The kit of parts for the 1907 identity system.
The kit of parts for the 1907 identity system.

A young guy wearing a black t-shirt with the 1907 logo screen-printed on it.

Overview

When Adam Gribben told us his vision for his new company, we were hooked. The startup he envisioned would maintain close relationships with everyone involved in the process of meat production, from farm to plate, from animals and farms to processing plants, to delivery and service to customers. What is best for the animal, the farmer and the consumer? Making sure all three were addressed and prioritized was the driving force behind his mission and purpose. He came to Ghost to get the brand story and materials right.

A young guy wearing a black t-shirt with the 1907 logo screen-printed on it.

Overview

When Adam Gribben told us his vision for his new company, we were hooked. The startup he envisioned would maintain close relationships with everyone involved in the process of meat production, from farm to plate, from animals and farms to processing plants, to delivery and service to customers. What is best for the animal, the farmer and the consumer? Making sure all three were addressed and prioritized was the driving force behind his mission and purpose. He came to Ghost to get the brand story and materials right.

A young guy wearing a black t-shirt with the 1907 logo screen-printed on it.

Overview

When Adam Gribben told us his vision for his new company, we were hooked. The startup he envisioned would maintain close relationships with everyone involved in the process of meat production, from farm to plate, from animals and farms to processing plants, to delivery and service to customers. What is best for the animal, the farmer and the consumer? Making sure all three were addressed and prioritized was the driving force behind his mission and purpose. He came to Ghost to get the brand story and materials right.

Overview

When Adam Gribben told us his vision for his new company, we were hooked. The startup he envisioned would maintain close relationships with everyone involved in the process of meat production, from farm to plate, from animals and farms to processing plants, to delivery and service to customers. What is best for the animal, the farmer and the consumer? Making sure all three were addressed and prioritized was the driving force behind his mission and purpose. He came to Ghost to get the brand story and materials right.

A young guy wearing a black t-shirt with the 1907 logo screen-printed on it.
A young guy wearing a black t-shirt with the 1907 logo screen-printed on it.

Overview

When Adam Gribben told us his vision for his new company, we were hooked. The startup he envisioned would maintain close relationships with everyone involved in the process of meat production, from farm to plate, from animals and farms to processing plants, to delivery and service to customers. What is best for the animal, the farmer and the consumer? Making sure all three were addressed and prioritized was the driving force behind his mission and purpose. He came to Ghost to get the brand story and materials right.

A young guy wearing a black t-shirt with the 1907 logo screen-printed on it.

Overview

When Adam Gribben told us his vision for his new company, we were hooked. The startup he envisioned would maintain close relationships with everyone involved in the process of meat production, from farm to plate, from animals and farms to processing plants, to delivery and service to customers. What is best for the animal, the farmer and the consumer? Making sure all three were addressed and prioritized was the driving force behind his mission and purpose. He came to Ghost to get the brand story and materials right.

A tote with the 1907 badge mark screen printed in black

How We Helped

Ghost explored the history of local butcher shops and the culture of modern meat markets and processing. The concept of “heritage” resonated with successful storefronts that had survived generations. We found inspiration in local display cases, price tags and marquee signage at these family shops. We built a modular identity system that let the brand explore various elements in combination, rather than an all-or-nothing approach. The name came from the year of Oklahoma’s statehood - 1907 - and captures a pride and tie-in to Oklahoma’s history and traditions. The brand system includes a strong color scheme, typefaces and illustrated stamps we paired with custom photography of actual farmers and animals. We developed a tagline that spoke to the value and drive of the company: “The premium standard wasn’t available. So we created it.”

A tote with the 1907 badge mark screen printed in black

How We Helped

Ghost explored the history of local butcher shops and the culture of modern meat markets and processing. The concept of “heritage” resonated with successful storefronts that had survived generations. We found inspiration in local display cases, price tags and marquee signage at these family shops. We built a modular identity system that let the brand explore various elements in combination, rather than an all-or-nothing approach. The name came from the year of Oklahoma’s statehood - 1907 - and captures a pride and tie-in to Oklahoma’s history and traditions. The brand system includes a strong color scheme, typefaces and illustrated stamps we paired with custom photography of actual farmers and animals. We developed a tagline that spoke to the value and drive of the company: “The premium standard wasn’t available. So we created it.”

A tote with the 1907 badge mark screen printed in black

How We Helped

Ghost explored the history of local butcher shops and the culture of modern meat markets and processing. The concept of “heritage” resonated with successful storefronts that had survived generations. We found inspiration in local display cases, price tags and marquee signage at these family shops. We built a modular identity system that let the brand explore various elements in combination, rather than an all-or-nothing approach. The name came from the year of Oklahoma’s statehood - 1907 - and captures a pride and tie-in to Oklahoma’s history and traditions. The brand system includes a strong color scheme, typefaces and illustrated stamps we paired with custom photography of actual farmers and animals. We developed a tagline that spoke to the value and drive of the company: “The premium standard wasn’t available. So we created it.”

How We Helped

Ghost explored the history of local butcher shops and the culture of modern meat markets and processing. The concept of “heritage” resonated with successful storefronts that had survived generations. We found inspiration in local display cases, price tags and marquee signage at these family shops. We built a modular identity system that let the brand explore various elements in combination, rather than an all-or-nothing approach. The name came from the year of Oklahoma’s statehood - 1907 - and captures a pride and tie-in to Oklahoma’s history and traditions. The brand system includes a strong color scheme, typefaces and illustrated stamps we paired with custom photography of actual farmers and animals. We developed a tagline that spoke to the value and drive of the company: “The premium standard wasn’t available. So we created it.”

A tote with the 1907 badge mark screen printed in black
A tote with the 1907 badge mark screen printed in black

How We Helped

Ghost explored the history of local butcher shops and the culture of modern meat markets and processing. The concept of “heritage” resonated with successful storefronts that had survived generations. We found inspiration in local display cases, price tags and marquee signage at these family shops. We built a modular identity system that let the brand explore various elements in combination, rather than an all-or-nothing approach. The name came from the year of Oklahoma’s statehood - 1907 - and captures a pride and tie-in to Oklahoma’s history and traditions. The brand system includes a strong color scheme, typefaces and illustrated stamps we paired with custom photography of actual farmers and animals. We developed a tagline that spoke to the value and drive of the company: “The premium standard wasn’t available. So we created it.”

A tote with the 1907 badge mark screen printed in black

How We Helped

Ghost explored the history of local butcher shops and the culture of modern meat markets and processing. The concept of “heritage” resonated with successful storefronts that had survived generations. We found inspiration in local display cases, price tags and marquee signage at these family shops. We built a modular identity system that let the brand explore various elements in combination, rather than an all-or-nothing approach. The name came from the year of Oklahoma’s statehood - 1907 - and captures a pride and tie-in to Oklahoma’s history and traditions. The brand system includes a strong color scheme, typefaces and illustrated stamps we paired with custom photography of actual farmers and animals. We developed a tagline that spoke to the value and drive of the company: “The premium standard wasn’t available. So we created it.”

A horizontal dividing mark with 1907 branding to let the page breathe.
A horizontal dividing mark with 1907 branding to let the page breathe.
A horizontal dividing mark with 1907 branding to let the page breathe.
A horizontal dividing mark with 1907 branding to let the page breathe.
A horizontal dividing mark with 1907 branding to let the page breathe.
A horizontal dividing mark with 1907 branding to let the page breathe.

A plate of bbq meat, sweet potato fries, beans, and Macaroni & Cheese on branded restaurant paper
A plate of bbq meat, sweet potato fries, beans, and Macaroni & Cheese on branded restaurant paper
A plate of bbq meat, sweet potato fries, beans, and Macaroni & Cheese on branded restaurant paper
A plate of bbq meat, sweet potato fries, beans, and Macaroni & Cheese on branded restaurant paper
A plate of bbq meat, sweet potato fries, beans, and Macaroni & Cheese on branded restaurant paper
A plate of bbq meat, sweet potato fries, beans, and Macaroni & Cheese on branded restaurant paper

A patch with one of the 1907 logos on a rural man's shirt.
A patch with one of the 1907 logos on a rural man's shirt.
A patch with one of the 1907 logos on a rural man's shirt.
A patch with one of the 1907 logos on a rural man's shirt.
A patch with one of the 1907 logos on a rural man's shirt.
A patch with one of the 1907 logos on a rural man's shirt.

Printed collateral for the 1907 meat co.
Printed collateral for the 1907 meat co.
Printed collateral for the 1907 meat co.
Printed collateral for the 1907 meat co.
Printed collateral for the 1907 meat co.
Printed collateral for the 1907 meat co.

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