Gold ADDY Award, Best of Design
Gold Addy Award, Interface
Bronze Addy Award, Animation, Special Effects or Motion Graphics
For many individuals, traffic stops with law enforcement are the source of great stress and anxiety. BlueJay is a digital community platform to connect citizens and law enforcement with information and resources to help everyone stay safe and informed. It’s a tool to humanize both parties and provide useful insights prior to any interaction and to alert loved ones that an event is occurring. Ghost worked with the group to develop the name, identity and user interface for the platform.
Gold ADDY Award, Best of Design
Gold Addy Award, Interface
Bronze Addy Award, Animation, Special Effects or Motion Graphics
For many individuals, traffic stops with law enforcement are the source of great stress and anxiety. BlueJay is a digital community platform to connect citizens and law enforcement with information and resources to help everyone stay safe and informed. It’s a tool to humanize both parties and provide useful insights prior to any interaction and to alert loved ones that an event is occurring. Ghost worked with the group to develop the name, identity and user interface for the platform.
Gold ADDY Award, Best of Design
Gold Addy Award, Interface
Bronze Addy Award, Animation, Special Effects or Motion Graphics
For many individuals, traffic stops with law enforcement are the source of great stress and anxiety. BlueJay is a digital community platform to connect citizens and law enforcement with information and resources to help everyone stay safe and informed. It’s a tool to humanize both parties and provide useful insights prior to any interaction and to alert loved ones that an event is occurring. Ghost worked with the group to develop the name, identity and user interface for the platform.
Gold ADDY Award, Best of Design
Gold Addy Award, Interface
Bronze Addy Award, Animation, Special Effects or Motion Graphics
For many individuals, traffic stops with law enforcement are the source of great stress and anxiety. BlueJay is a digital community platform to connect citizens and law enforcement with information and resources to help everyone stay safe and informed. It’s a tool to humanize both parties and provide useful insights prior to any interaction and to alert loved ones that an event is occurring. Ghost worked with the group to develop the name, identity and user interface for the platform.
Gold ADDY Award, Best of Design
Gold Addy Award, Interface
Bronze Addy Award, Animation, Special Effects or Motion Graphics
For many individuals, traffic stops with law enforcement are the source of great stress and anxiety. BlueJay is a digital community platform to connect citizens and law enforcement with information and resources to help everyone stay safe and informed. It’s a tool to humanize both parties and provide useful insights prior to any interaction and to alert loved ones that an event is occurring. Ghost worked with the group to develop the name, identity and user interface for the platform.
Blue Jays are known to be beautiful, intelligent, and highly protective birds. They are known protectors and defenders, but are not viewed as a “bird of prey.” They occupy that space of “strength without malice.” And of course the blue tie to law enforcement helps connect the app with this space. We knew it was a perfect name for the group. The mark is a stylized badge and icon with a law enforcement reference, but also takes the form a stylized Blue Jay.
The app itself empowers users to stay safe and informed with tools and helpful tips such as safe ways to hold the steering wheel during a traffic stop. Character animations are also implemented to help communicate important information in an effort to ensure that everyone gets home safe.
Blue Jays are known to be beautiful, intelligent, and highly protective birds. They are known protectors and defenders, but are not viewed as a “bird of prey.” They occupy that space of “strength without malice.” And of course the blue tie to law enforcement helps connect the app with this space. We knew it was a perfect name for the group. The mark is a stylized badge and icon with a law enforcement reference, but also takes the form a stylized Blue Jay.
The app itself empowers users to stay safe and informed with tools and helpful tips such as safe ways to hold the steering wheel during a traffic stop. Character animations are also implemented to help communicate important information in an effort to ensure that everyone gets home safe.
Blue Jays are known to be beautiful, intelligent, and highly protective birds. They are known protectors and defenders, but are not viewed as a “bird of prey.” They occupy that space of “strength without malice.” And of course the blue tie to law enforcement helps connect the app with this space. We knew it was a perfect name for the group. The mark is a stylized badge and icon with a law enforcement reference, but also takes the form a stylized Blue Jay.
The app itself empowers users to stay safe and informed with tools and helpful tips such as safe ways to hold the steering wheel during a traffic stop. Character animations are also implemented to help communicate important information in an effort to ensure that everyone gets home safe.
Blue Jays are known to be beautiful, intelligent, and highly protective birds. They are known protectors and defenders, but are not viewed as a “bird of prey.” They occupy that space of “strength without malice.” And of course the blue tie to law enforcement helps connect the app with this space. We knew it was a perfect name for the group. The mark is a stylized badge and icon with a law enforcement reference, but also takes the form a stylized Blue Jay.
The app itself empowers users to stay safe and informed with tools and helpful tips such as safe ways to hold the steering wheel during a traffic stop. Character animations are also implemented to help communicate important information in an effort to ensure that everyone gets home safe.
Blue Jays are known to be beautiful, intelligent, and highly protective birds. They are known protectors and defenders, but are not viewed as a “bird of prey.” They occupy that space of “strength without malice.” And of course the blue tie to law enforcement helps connect the app with this space. We knew it was a perfect name for the group. The mark is a stylized badge and icon with a law enforcement reference, but also takes the form a stylized Blue Jay.
The app itself empowers users to stay safe and informed with tools and helpful tips such as safe ways to hold the steering wheel during a traffic stop. Character animations are also implemented to help communicate important information in an effort to ensure that everyone gets home safe.
Blue Jays are known to be beautiful, intelligent, and highly protective birds. They are known protectors and defenders, but are not viewed as a “bird of prey.” They occupy that space of “strength without malice.” And of course the blue tie to law enforcement helps connect the app with this space. We knew it was a perfect name for the group. The mark is a stylized badge and icon with a law enforcement reference, but also takes the form a stylized Blue Jay.
The app itself empowers users to stay safe and informed with tools and helpful tips such as safe ways to hold the steering wheel during a traffic stop. Character animations are also implemented to help communicate important information in an effort to ensure that everyone gets home safe.
Blue Jays are known to be beautiful, intelligent, and highly protective birds. They are known protectors and defenders, but are not viewed as a “bird of prey.” They occupy that space of “strength without malice.” And of course the blue tie to law enforcement helps connect the app with this space. We knew it was a perfect name for the group. The mark is a stylized badge and icon with a law enforcement reference, but also takes the form a stylized Blue Jay.
The app itself empowers users to stay safe and informed with tools and helpful tips such as safe ways to hold the steering wheel during a traffic stop. Character animations are also implemented to help communicate important information in an effort to ensure that everyone gets home safe.
Blue Jays are known to be beautiful, intelligent, and highly protective birds. They are known protectors and defenders, but are not viewed as a “bird of prey.” They occupy that space of “strength without malice.” And of course the blue tie to law enforcement helps connect the app with this space. We knew it was a perfect name for the group. The mark is a stylized badge and icon with a law enforcement reference, but also takes the form a stylized Blue Jay.
The app itself empowers users to stay safe and informed with tools and helpful tips such as safe ways to hold the steering wheel during a traffic stop. Character animations are also implemented to help communicate important information in an effort to ensure that everyone gets home safe.
