Be the Change.

Branding, Print, Graphic Standards

Be the Change.

Branding, Print, Graphic Standards

Sun & Converging Paths (The Well)

Sun & Rows of Crops (Farmers Market)
A Well as Seen from Above
Peace Sign, Balance
Overall shape feels complete, holistic, hopeful, and positive.
Sun & Converging Paths (The Well)

Sun & Rows of Crops (Farmers Market)

A Well as Seen from Above
Peace Sign, Balance
Overall shape feels complete, holistic, hopeful, and positive.
Sun & Converging Paths (The Well)
Sun & Rows of Crops (Farmers Market)

A Well as Seen from Above

Peace Sign, Balance
Overall shape feels complete, holistic, hopeful, and positive.
Sun & Converging Paths (The Well)
Sun & Rows of Crops (Farmers Market)
A Well as Seen from Above

Peace Sign, Balance

Overall shape feels complete, holistic, hopeful, and positive.
Sun & Converging Paths (The Well)
Sun & Rows of Crops (Farmers Market)
A Well as Seen from Above
Peace Sign, Balance

Overall shape feels complete, holistic, hopeful, and positive.

Multi colored buttons with vibrant urban painted backgrounds and the Be the Change mark.

Award-Winning

District ADDYs: Public Service Collateral

Multi colored buttons with vibrant urban painted backgrounds and the Be the Change mark.

Award-Winning

District ADDYs: Public Service Collateral

Multi colored buttons with vibrant urban painted backgrounds and the Be the Change mark.

Award-Winning

District ADDYs: Public Service Collateral

Award-Winning

District ADDYs: Public Service Collateral

Multi colored buttons with vibrant urban painted backgrounds and the Be the Change mark.
Multi colored buttons with vibrant urban painted backgrounds and the Be the Change mark.

Award-Winning

District ADDYs: Public Service Collateral

Multi colored buttons with vibrant urban painted backgrounds and the Be the Change mark.

Award-Winning

District ADDYs: Public Service Collateral

Overview

Be the Change provided outreach, support and social services to some of the more marginalized people, including at-risk youth and the homeless, until mid-2019. When we engaged with them for brand exploration, we quickly learned that their donors and the recipients of their services were responsive to contrasting messages and images, so our branding process had to demonstrate need and urgency to their donors, but hope and trustworthiness with the people they help.

Overview

Be the Change provided outreach, support and social services to some of the more marginalized people, including at-risk youth and the homeless, until mid-2019. When we engaged with them for brand exploration, we quickly learned that their donors and the recipients of their services were responsive to contrasting messages and images, so our branding process had to demonstrate need and urgency to their donors, but hope and trustworthiness with the people they help.

Overview

Be the Change provided outreach, support and social services to some of the more marginalized people, including at-risk youth and the homeless, until mid-2019. When we engaged with them for brand exploration, we quickly learned that their donors and the recipients of their services were responsive to contrasting messages and images, so our branding process had to demonstrate need and urgency to their donors, but hope and trustworthiness with the people they help.

Overview

Be the Change provided outreach, support and social services to some of the more marginalized people, including at-risk youth and the homeless, until mid-2019. When we engaged with them for brand exploration, we quickly learned that their donors and the recipients of their services were responsive to contrasting messages and images, so our branding process had to demonstrate need and urgency to their donors, but hope and trustworthiness with the people they help.

Overview

Be the Change provided outreach, support and social services to some of the more marginalized people, including at-risk youth and the homeless, until mid-2019. When we engaged with them for brand exploration, we quickly learned that their donors and the recipients of their services were responsive to contrasting messages and images, so our branding process had to demonstrate need and urgency to their donors, but hope and trustworthiness with the people they help.

Overview

Be the Change provided outreach, support and social services to some of the more marginalized people, including at-risk youth and the homeless, until mid-2019. When we engaged with them for brand exploration, we quickly learned that their donors and the recipients of their services were responsive to contrasting messages and images, so our branding process had to demonstrate need and urgency to their donors, but hope and trustworthiness with the people they help.

A series of Posters with Be the Change branding and messaging wheat-pasted outdoors.
A series of Posters with Be the Change branding and messaging wheat-pasted outdoors.
A series of Posters with Be the Change branding and messaging wheat-pasted outdoors.
A series of Posters with Be the Change branding and messaging wheat-pasted outdoors.
A series of Posters with Be the Change branding and messaging wheat-pasted outdoors.
A series of Posters with Be the Change branding and messaging wheat-pasted outdoors.

A thin arrow is subtracted from a thicker arrow to create negative space that feels supported and protected.

How We Helped

We created a brand that balanced professional and youthful tones, established trustworthiness and familiarity without sacrificing vibrancy, used color to show energy, positivity and whimsy, and built in familiar symmetry and shapes to establish cohesion and consistency. The icon communicates forward and upward progress, momentum and hope. We combined various brush stroke combinations to create a brand that conveys diversity, inclusivity and collaboration, and with seemingly infinite shapes, placements and patterns, we communicate infinite possibilities.

A thin arrow is subtracted from a thicker arrow to create negative space that feels supported and protected.

How We Helped

We created a brand that balanced professional and youthful tones, established trustworthiness and familiarity without sacrificing vibrancy, used color to show energy, positivity and whimsy, and built in familiar symmetry and shapes to establish cohesion and consistency. The icon communicates forward and upward progress, momentum and hope. We combined various brush stroke combinations to create a brand that conveys diversity, inclusivity and collaboration, and with seemingly infinite shapes, placements and patterns, we communicate infinite possibilities.

A thin arrow is subtracted from a thicker arrow to create negative space that feels supported and protected.

How We Helped

We created a brand that balanced professional and youthful tones, established trustworthiness and familiarity without sacrificing vibrancy, used color to show energy, positivity and whimsy, and built in familiar symmetry and shapes to establish cohesion and consistency. The icon communicates forward and upward progress, momentum and hope. We combined various brush stroke combinations to create a brand that conveys diversity, inclusivity and collaboration, and with seemingly infinite shapes, placements and patterns, we communicate infinite possibilities.

How We Helped

We created a brand that balanced professional and youthful tones, established trustworthiness and familiarity without sacrificing vibrancy, used color to show energy, positivity and whimsy, and built in familiar symmetry and shapes to establish cohesion and consistency. The icon communicates forward and upward progress, momentum and hope. We combined various brush stroke combinations to create a brand that conveys diversity, inclusivity and collaboration, and with seemingly infinite shapes, placements and patterns, we communicate infinite possibilities.

A thin arrow is subtracted from a thicker arrow to create negative space that feels supported and protected.
A thin arrow is subtracted from a thicker arrow to create negative space that feels supported and protected.

How We Helped

We created a brand that balanced professional and youthful tones, established trustworthiness and familiarity without sacrificing vibrancy, used color to show energy, positivity and whimsy, and built in familiar symmetry and shapes to establish cohesion and consistency. The icon communicates forward and upward progress, momentum and hope. We combined various brush stroke combinations to create a brand that conveys diversity, inclusivity and collaboration, and with seemingly infinite shapes, placements and patterns, we communicate infinite possibilities.

A thin arrow is subtracted from a thicker arrow to create negative space that feels supported and protected.

How We Helped

We created a brand that balanced professional and youthful tones, established trustworthiness and familiarity without sacrificing vibrancy, used color to show energy, positivity and whimsy, and built in familiar symmetry and shapes to establish cohesion and consistency. The icon communicates forward and upward progress, momentum and hope. We combined various brush stroke combinations to create a brand that conveys diversity, inclusivity and collaboration, and with seemingly infinite shapes, placements and patterns, we communicate infinite possibilities.

Colorful designed business cards
Colorful designed business cards
Colorful designed business cards
Colorful designed business cards
Colorful designed business cards
Colorful designed business cards

Be the change stationery system, mocked up in graphic design software.
Be the change stationery system, mocked up in graphic design software.
Be the change stationery system, mocked up in graphic design software.
Be the change stationery system, mocked up in graphic design software.
Be the change stationery system, mocked up in graphic design software.
Be the change stationery system, mocked up in graphic design software.

A pile of buttons with the Be the Change. branding on them.
A pile of buttons with the Be the Change. branding on them.
A pile of buttons with the Be the Change. branding on them.
A pile of buttons with the Be the Change. branding on them.
A pile of buttons with the Be the Change. branding on them.
A pile of buttons with the Be the Change. branding on them.

Poster, wheat-pasted over other posters.

Unity Through Diversity.

The brand is unified through patterns comprised of various brush stroke combinations. The artwork creates a youthful and playful tone and further reinforces the brand concepts of diversity, inclusivity, and collaboration. Even though the artwork can vary in its individual shapes and their placement, it serves to unify the various brand elements. There are seemingly infinite patterns and arrangements, and therefore, infinite possibilities.

Poster, wheat-pasted over other posters.

Unity Through Diversity.

The brand is unified through patterns comprised of various brush stroke combinations. The artwork creates a youthful and playful tone and further reinforces the brand concepts of diversity, inclusivity, and collaboration. Even though the artwork can vary in its individual shapes and their placement, it serves to unify the various brand elements. There are seemingly infinite patterns and arrangements, and therefore, infinite possibilities.

Poster, wheat-pasted over other posters.

Unity Through Diversity.

The brand is unified through patterns comprised of various brush stroke combinations. The artwork creates a youthful and playful tone and further reinforces the brand concepts of diversity, inclusivity, and collaboration. Even though the artwork can vary in its individual shapes and their placement, it serves to unify the various brand elements. There are seemingly infinite patterns and arrangements, and therefore, infinite possibilities.

Unity Through Diversity.

The brand is unified through patterns comprised of various brush stroke combinations. The artwork creates a youthful and playful tone and further reinforces the brand concepts of diversity, inclusivity, and collaboration. Even though the artwork can vary in its individual shapes and their placement, it serves to unify the various brand elements. There are seemingly infinite patterns and arrangements, and therefore, infinite possibilities.

Poster, wheat-pasted over other posters.
Poster, wheat-pasted over other posters.

Unity Through Diversity.

The brand is unified through patterns comprised of various brush stroke combinations. The artwork creates a youthful and playful tone and further reinforces the brand concepts of diversity, inclusivity, and collaboration. Even though the artwork can vary in its individual shapes and their placement, it serves to unify the various brand elements. There are seemingly infinite patterns and arrangements, and therefore, infinite possibilities.

Poster, wheat-pasted over other posters.

Unity Through Diversity.

The brand is unified through patterns comprised of various brush stroke combinations. The artwork creates a youthful and playful tone and further reinforces the brand concepts of diversity, inclusivity, and collaboration. Even though the artwork can vary in its individual shapes and their placement, it serves to unify the various brand elements. There are seemingly infinite patterns and arrangements, and therefore, infinite possibilities.

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