Argon

Naming
Branding
Print
Graphic Standards
Wayfinding

Argon

Naming
Branding
Print
Graphic Standards
Wayfinding
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Argon logo: The word Argon, stylized in all caps, surrounded by a box. All of the shapes have soft edges. It is glowing orange.
Argon logo: The word Argon, stylized in all caps, surrounded by a box. All of the shapes have soft edges. It is glowing orange.
Argon logo: The word Argon, stylized in all caps, surrounded by a box. All of the shapes have soft edges. It is glowing orange.
Argon logo: The word Argon, stylized in all caps, surrounded by a box. All of the shapes have soft edges. It is glowing orange.
Argon logo: The word Argon, stylized in all caps, surrounded by a box. All of the shapes have soft edges. It is glowing orange.
Argon logo: The word Argon, stylized in all caps, surrounded by a box. All of the shapes have soft edges. It is glowing orange.

Ar, the chemical symbol for Argon, stylized in the same ways as the logo.

Award-Winning

District ADDYs: Brochure Design

Overview

An up-and-coming, mixed-use residential community in the Chisholm Creek area needed a distinct identity and a clear marketing strategy for raising awareness. Cornerstone Development hired Ghost because of our reputation in this area and asked us to brand this metropolitan, social and amenity-rich development.

Ar, the chemical symbol for Argon, stylized in the same ways as the logo.

Award-Winning

District ADDYs: Brochure Design

Overview

An up-and-coming, mixed-use residential community in the Chisholm Creek area needed a distinct identity and a clear marketing strategy for raising awareness. Cornerstone Development hired Ghost because of our reputation in this area and asked us to brand this metropolitan, social and amenity-rich development.

Ar, the chemical symbol for Argon, stylized in the same ways as the logo.

Award-Winning

District ADDYs: Brochure Design

Overview

An up-and-coming, mixed-use residential community in the Chisholm Creek area needed a distinct identity and a clear marketing strategy for raising awareness. Cornerstone Development hired Ghost because of our reputation in this area and asked us to brand this metropolitan, social and amenity-rich development.

Award-Winning

District ADDYs: Brochure Design

Overview

An up-and-coming, mixed-use residential community in the Chisholm Creek area needed a distinct identity and a clear marketing strategy for raising awareness. Cornerstone Development hired Ghost because of our reputation in this area and asked us to brand this metropolitan, social and amenity-rich development.

Ar, the chemical symbol for Argon, stylized in the same ways as the logo.
Ar, the chemical symbol for Argon, stylized in the same ways as the logo.

Award-Winning

District ADDYs: Brochure Design

Overview

An up-and-coming, mixed-use residential community in the Chisholm Creek area needed a distinct identity and a clear marketing strategy for raising awareness. Cornerstone Development hired Ghost because of our reputation in this area and asked us to brand this metropolitan, social and amenity-rich development.

Ar, the chemical symbol for Argon, stylized in the same ways as the logo.

Award-Winning

District ADDYs: Brochure Design

Overview

An up-and-coming, mixed-use residential community in the Chisholm Creek area needed a distinct identity and a clear marketing strategy for raising awareness. Cornerstone Development hired Ghost because of our reputation in this area and asked us to brand this metropolitan, social and amenity-rich development.

Various Applications of the Argon Brand

How We Helped

Ghost noticed in our research that the clubhouse of the development had a particularly noteworthy light installation with configurable, programmable LEDs. The installation was so extravagant it could be seen from the turnpike in the distance. The inspiration for naming the development “Argon” came from this installation, as Argon is “a chemical element…that fills incandescent lights to preserve the filaments at high temperature from oxidation.” We developed the mark and color scheme to reflect the bold, strong, noble and prestigious development.

Various Applications of the Argon Brand

How We Helped

Ghost noticed in our research that the clubhouse of the development had a particularly noteworthy light installation with configurable, programmable LEDs. The installation was so extravagant it could be seen from the turnpike in the distance. The inspiration for naming the development “Argon” came from this installation, as Argon is “a chemical element…that fills incandescent lights to preserve the filaments at high temperature from oxidation.” We developed the mark and color scheme to reflect the bold, strong, noble and prestigious development.

Various Applications of the Argon Brand

How We Helped

Ghost noticed in our research that the clubhouse of the development had a particularly noteworthy light installation with configurable, programmable LEDs. The installation was so extravagant it could be seen from the turnpike in the distance. The inspiration for naming the development “Argon” came from this installation, as Argon is “a chemical element…that fills incandescent lights to preserve the filaments at high temperature from oxidation.” We developed the mark and color scheme to reflect the bold, strong, noble and prestigious development.

How We Helped

Ghost noticed in our research that the clubhouse of the development had a particularly noteworthy light installation with configurable, programmable LEDs. The installation was so extravagant it could be seen from the turnpike in the distance. The inspiration for naming the development “Argon” came from this installation, as Argon is “a chemical element…that fills incandescent lights to preserve the filaments at high temperature from oxidation.” We developed the mark and color scheme to reflect the bold, strong, noble and prestigious development.

Various Applications of the Argon Brand
Various Applications of the Argon Brand

How We Helped

Ghost noticed in our research that the clubhouse of the development had a particularly noteworthy light installation with configurable, programmable LEDs. The installation was so extravagant it could be seen from the turnpike in the distance. The inspiration for naming the development “Argon” came from this installation, as Argon is “a chemical element…that fills incandescent lights to preserve the filaments at high temperature from oxidation.” We developed the mark and color scheme to reflect the bold, strong, noble and prestigious development.

Various Applications of the Argon Brand

How We Helped

Ghost noticed in our research that the clubhouse of the development had a particularly noteworthy light installation with configurable, programmable LEDs. The installation was so extravagant it could be seen from the turnpike in the distance. The inspiration for naming the development “Argon” came from this installation, as Argon is “a chemical element…that fills incandescent lights to preserve the filaments at high temperature from oxidation.” We developed the mark and color scheme to reflect the bold, strong, noble and prestigious development.

A blueprint of the interior of one unit of Argon Apartments in Oklahoma City.
A blueprint of the interior of one unit of Argon Apartments in Oklahoma City.
A blueprint of the interior of one unit of Argon Apartments in Oklahoma City.
A blueprint of the interior of one unit of Argon Apartments in Oklahoma City.
A blueprint of the interior of one unit of Argon Apartments in Oklahoma City.
A blueprint of the interior of one unit of Argon Apartments in Oklahoma City.

The argon logo, printed on black paper book covers
The argon logo, printed on black paper book covers
The argon logo, printed on black paper book covers
The argon logo, printed on black paper book covers
The argon logo, printed on black paper book covers
The argon logo, printed on black paper book covers

A spread from the Argon book.
A spread from the Argon book.
A spread from the Argon book.
A spread from the Argon book.
A spread from the Argon book.
A spread from the Argon book.

A spread in the Argon book depicting room layouts.
A spread in the Argon book depicting room layouts.
A spread in the Argon book depicting room layouts.
A spread in the Argon book depicting room layouts.
A spread in the Argon book depicting room layouts.
A spread in the Argon book depicting room layouts.

A side view of a spread in the Argon book.
A side view of a spread in the Argon book.
A side view of a spread in the Argon book.
A side view of a spread in the Argon book.
A side view of a spread in the Argon book.
A side view of a spread in the Argon book.