Argon

Naming, Branding, Print, Graphic Standards, Wayfinding

Argon

Naming, Branding, Print, Graphic Standards, Wayfinding

Sun & Converging Paths (The Well)

Sun & Rows of Crops (Farmers Market)
A Well as Seen from Above
Peace Sign, Balance
Overall shape feels complete, holistic, hopeful, and positive.
Sun & Converging Paths (The Well)

Sun & Rows of Crops (Farmers Market)

A Well as Seen from Above
Peace Sign, Balance
Overall shape feels complete, holistic, hopeful, and positive.
Sun & Converging Paths (The Well)
Sun & Rows of Crops (Farmers Market)

A Well as Seen from Above

Peace Sign, Balance
Overall shape feels complete, holistic, hopeful, and positive.
Sun & Converging Paths (The Well)
Sun & Rows of Crops (Farmers Market)
A Well as Seen from Above

Peace Sign, Balance

Overall shape feels complete, holistic, hopeful, and positive.
Sun & Converging Paths (The Well)
Sun & Rows of Crops (Farmers Market)
A Well as Seen from Above
Peace Sign, Balance

Overall shape feels complete, holistic, hopeful, and positive.

Argon logo: The word Argon, stylized in all caps, surrounded by a box. All of the shapes have soft edges. It is glowing orange.
Argon logo: The word Argon, stylized in all caps, surrounded by a box. All of the shapes have soft edges. It is glowing orange.
Argon logo: The word Argon, stylized in all caps, surrounded by a box. All of the shapes have soft edges. It is glowing orange.
Argon logo: The word Argon, stylized in all caps, surrounded by a box. All of the shapes have soft edges. It is glowing orange.
Argon logo: The word Argon, stylized in all caps, surrounded by a box. All of the shapes have soft edges. It is glowing orange.
Argon logo: The word Argon, stylized in all caps, surrounded by a box. All of the shapes have soft edges. It is glowing orange.

Ar, the chemical symbol for Argon, stylized in the same ways as the logo.

Award-Winning

District ADDYs: Brochure Design

Ar, the chemical symbol for Argon, stylized in the same ways as the logo.

Award-Winning

District ADDYs: Brochure Design

Ar, the chemical symbol for Argon, stylized in the same ways as the logo.

Award-Winning

District ADDYs: Brochure Design

Award-Winning

District ADDYs: Brochure Design

Ar, the chemical symbol for Argon, stylized in the same ways as the logo.
Ar, the chemical symbol for Argon, stylized in the same ways as the logo.

Award-Winning

District ADDYs: Brochure Design

Ar, the chemical symbol for Argon, stylized in the same ways as the logo.

Award-Winning

District ADDYs: Brochure Design

A repeating grid of vertical lines

Overview

An up-and-coming, mixed-use residential community in the Chisholm Creek area needed a distinct identity and a clear marketing strategy for raising awareness. Cornerstone Development hired Ghost because of our reputation in this area and asked us to brand this metropolitan, social and amenity-rich development.

A repeating grid of vertical lines

Overview

An up-and-coming, mixed-use residential community in the Chisholm Creek area needed a distinct identity and a clear marketing strategy for raising awareness. Cornerstone Development hired Ghost because of our reputation in this area and asked us to brand this metropolitan, social and amenity-rich development.

A repeating grid of vertical lines

Overview

An up-and-coming, mixed-use residential community in the Chisholm Creek area needed a distinct identity and a clear marketing strategy for raising awareness. Cornerstone Development hired Ghost because of our reputation in this area and asked us to brand this metropolitan, social and amenity-rich development.

Overview

An up-and-coming, mixed-use residential community in the Chisholm Creek area needed a distinct identity and a clear marketing strategy for raising awareness. Cornerstone Development hired Ghost because of our reputation in this area and asked us to brand this metropolitan, social and amenity-rich development.

A repeating grid of vertical lines
A repeating grid of vertical lines

Overview

An up-and-coming, mixed-use residential community in the Chisholm Creek area needed a distinct identity and a clear marketing strategy for raising awareness. Cornerstone Development hired Ghost because of our reputation in this area and asked us to brand this metropolitan, social and amenity-rich development.

A repeating grid of vertical lines

Overview

An up-and-coming, mixed-use residential community in the Chisholm Creek area needed a distinct identity and a clear marketing strategy for raising awareness. Cornerstone Development hired Ghost because of our reputation in this area and asked us to brand this metropolitan, social and amenity-rich development.

Exterior

The light feature pictured here was the inspiration for the name, pattern, and energy of the Argon brand.

Exterior

The light feature pictured here was the inspiration for the name, pattern, and energy of the Argon brand.

Exterior

The light feature pictured here was the inspiration for the name, pattern, and energy of the Argon brand.

Exterior

The light feature pictured here was the inspiration for the name, pattern, and energy of the Argon brand.

Exterior

The light feature pictured here was the inspiration for the name, pattern, and energy of the Argon brand.

Exterior

The light feature pictured here was the inspiration for the name, pattern, and energy of the Argon brand.

A blueprint of the interior of one unit of Argon Apartments in Oklahoma City.
A blueprint of the interior of one unit of Argon Apartments in Oklahoma City.
A blueprint of the interior of one unit of Argon Apartments in Oklahoma City.
A blueprint of the interior of one unit of Argon Apartments in Oklahoma City.
A blueprint of the interior of one unit of Argon Apartments in Oklahoma City.
A blueprint of the interior of one unit of Argon Apartments in Oklahoma City.

Various Applications of the Argon Brand

How We Helped

Ghost noticed in our research that the clubhouse of the development had a particularly noteworthy light installation with configurable, programmable LEDs. The installation was so extravagant it could be seen from the turnpike in the distance. The inspiration for naming the development “Argon” came from this installation, as Argon is “a chemical element…that fills incandescent lights to preserve the filaments at high temperature from oxidation.” We developed the mark and color scheme to reflect the bold, strong, noble and prestigious development.

Various Applications of the Argon Brand

How We Helped

Ghost noticed in our research that the clubhouse of the development had a particularly noteworthy light installation with configurable, programmable LEDs. The installation was so extravagant it could be seen from the turnpike in the distance. The inspiration for naming the development “Argon” came from this installation, as Argon is “a chemical element…that fills incandescent lights to preserve the filaments at high temperature from oxidation.” We developed the mark and color scheme to reflect the bold, strong, noble and prestigious development.

Various Applications of the Argon Brand

How We Helped

Ghost noticed in our research that the clubhouse of the development had a particularly noteworthy light installation with configurable, programmable LEDs. The installation was so extravagant it could be seen from the turnpike in the distance. The inspiration for naming the development “Argon” came from this installation, as Argon is “a chemical element…that fills incandescent lights to preserve the filaments at high temperature from oxidation.” We developed the mark and color scheme to reflect the bold, strong, noble and prestigious development.

How We Helped

Ghost noticed in our research that the clubhouse of the development had a particularly noteworthy light installation with configurable, programmable LEDs. The installation was so extravagant it could be seen from the turnpike in the distance. The inspiration for naming the development “Argon” came from this installation, as Argon is “a chemical element…that fills incandescent lights to preserve the filaments at high temperature from oxidation.” We developed the mark and color scheme to reflect the bold, strong, noble and prestigious development.

Various Applications of the Argon Brand
Various Applications of the Argon Brand

How We Helped

Ghost noticed in our research that the clubhouse of the development had a particularly noteworthy light installation with configurable, programmable LEDs. The installation was so extravagant it could be seen from the turnpike in the distance. The inspiration for naming the development “Argon” came from this installation, as Argon is “a chemical element…that fills incandescent lights to preserve the filaments at high temperature from oxidation.” We developed the mark and color scheme to reflect the bold, strong, noble and prestigious development.

Various Applications of the Argon Brand

How We Helped

Ghost noticed in our research that the clubhouse of the development had a particularly noteworthy light installation with configurable, programmable LEDs. The installation was so extravagant it could be seen from the turnpike in the distance. The inspiration for naming the development “Argon” came from this installation, as Argon is “a chemical element…that fills incandescent lights to preserve the filaments at high temperature from oxidation.” We developed the mark and color scheme to reflect the bold, strong, noble and prestigious development.

The argon logo, printed on black paper book covers
The argon logo, printed on black paper book covers
The argon logo, printed on black paper book covers
The argon logo, printed on black paper book covers
The argon logo, printed on black paper book covers
The argon logo, printed on black paper book covers

A spread from the Argon book.
A spread from the Argon book.
A spread from the Argon book.
A spread from the Argon book.
A spread from the Argon book.
A spread from the Argon book.

A spread in the Argon book depicting room layouts.
A spread in the Argon book depicting room layouts.
A spread in the Argon book depicting room layouts.
A spread in the Argon book depicting room layouts.
A spread in the Argon book depicting room layouts.
A spread in the Argon book depicting room layouts.

A side view of a spread in the Argon book.
A side view of a spread in the Argon book.
A side view of a spread in the Argon book.
A side view of a spread in the Argon book.
A side view of a spread in the Argon book.
A side view of a spread in the Argon book.

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