405 Center

Branding, Graphic Standards, Photography, Print Design

405 Center

Branding, Graphic Standards, Photography, Print Design

Sun & Converging Paths (The Well)

Sun & Rows of Crops (Farmers Market)
A Well as Seen from Above
Peace Sign, Balance
Overall shape feels complete, holistic, hopeful, and positive.
Sun & Converging Paths (The Well)

Sun & Rows of Crops (Farmers Market)

A Well as Seen from Above
Peace Sign, Balance
Overall shape feels complete, holistic, hopeful, and positive.
Sun & Converging Paths (The Well)
Sun & Rows of Crops (Farmers Market)

A Well as Seen from Above

Peace Sign, Balance
Overall shape feels complete, holistic, hopeful, and positive.
Sun & Converging Paths (The Well)
Sun & Rows of Crops (Farmers Market)
A Well as Seen from Above

Peace Sign, Balance

Overall shape feels complete, holistic, hopeful, and positive.
Sun & Converging Paths (The Well)
Sun & Rows of Crops (Farmers Market)
A Well as Seen from Above
Peace Sign, Balance

Overall shape feels complete, holistic, hopeful, and positive.

Three lines of text that read 405 CEN TER make up the logo inside of a perfect square.
Three lines of text that read 405 CEN TER make up the logo inside of a perfect square.
Three lines of text that read 405 CEN TER make up the logo inside of a perfect square.
Three lines of text that read 405 CEN TER make up the logo inside of a perfect square.
Three lines of text that read 405 CEN TER make up the logo inside of a perfect square.
Three lines of text that read 405 CEN TER make up the logo inside of a perfect square.

405 Center Windows designed by Ghost

Overview

If Justin Coffee does his job right, he just might lose it. Justin had a vision for helping screen, train and connect volunteers with organizations who need real help and don’t have access to qualified assistance. 405 Center works with more than 42 nonprofits to help get the right people to the right organizations, get them invested and educated on what that organization is about, and get them retained for future, more meaningful volunteer engagement. When 405 Center came to us for help, we aligned on a simple but provocative idea: If we’re really helping everyone in our city, why are we ignoring so many of them?


405 Center Windows designed by Ghost

Overview

If Justin Coffee does his job right, he just might lose it. Justin had a vision for helping screen, train and connect volunteers with organizations who need real help and don’t have access to qualified assistance. 405 Center works with more than 42 nonprofits to help get the right people to the right organizations, get them invested and educated on what that organization is about, and get them retained for future, more meaningful volunteer engagement. When 405 Center came to us for help, we aligned on a simple but provocative idea: If we’re really helping everyone in our city, why are we ignoring so many of them?


405 Center Windows designed by Ghost

Overview

If Justin Coffee does his job right, he just might lose it. Justin had a vision for helping screen, train and connect volunteers with organizations who need real help and don’t have access to qualified assistance. 405 Center works with more than 42 nonprofits to help get the right people to the right organizations, get them invested and educated on what that organization is about, and get them retained for future, more meaningful volunteer engagement. When 405 Center came to us for help, we aligned on a simple but provocative idea: If we’re really helping everyone in our city, why are we ignoring so many of them?


Overview

If Justin Coffee does his job right, he just might lose it. Justin had a vision for helping screen, train and connect volunteers with organizations who need real help and don’t have access to qualified assistance. 405 Center works with more than 42 nonprofits to help get the right people to the right organizations, get them invested and educated on what that organization is about, and get them retained for future, more meaningful volunteer engagement. When 405 Center came to us for help, we aligned on a simple but provocative idea: If we’re really helping everyone in our city, why are we ignoring so many of them?


405 Center Windows designed by Ghost
405 Center Windows designed by Ghost

Overview

If Justin Coffee does his job right, he just might lose it. Justin had a vision for helping screen, train and connect volunteers with organizations who need real help and don’t have access to qualified assistance. 405 Center works with more than 42 nonprofits to help get the right people to the right organizations, get them invested and educated on what that organization is about, and get them retained for future, more meaningful volunteer engagement. When 405 Center came to us for help, we aligned on a simple but provocative idea: If we’re really helping everyone in our city, why are we ignoring so many of them?


405 Center Windows designed by Ghost

Overview

If Justin Coffee does his job right, he just might lose it. Justin had a vision for helping screen, train and connect volunteers with organizations who need real help and don’t have access to qualified assistance. 405 Center works with more than 42 nonprofits to help get the right people to the right organizations, get them invested and educated on what that organization is about, and get them retained for future, more meaningful volunteer engagement. When 405 Center came to us for help, we aligned on a simple but provocative idea: If we’re really helping everyone in our city, why are we ignoring so many of them?


Animated gif of spray painted textures

How We Helped

Ghost’s brand exploration process uncovered some incredible insights, takeaways and sticking points, namely that “equality” sounds great until one gets to a group whose priorities might be at odds - or even a challenge to - your own. We found strong but concise messaging to be essential in helping get people’s attention, and elected to use that language on a bold color scheme - just three colors: red, black and white.

This brand includes custom spray-paint textures, real photography of our neighbors, impactful messaging and standards that help 405 Center spread their brand all over, from website and social media to videos and facility signage.

Animated gif of spray painted textures

How We Helped

Ghost’s brand exploration process uncovered some incredible insights, takeaways and sticking points, namely that “equality” sounds great until one gets to a group whose priorities might be at odds - or even a challenge to - your own. We found strong but concise messaging to be essential in helping get people’s attention, and elected to use that language on a bold color scheme - just three colors: red, black and white.

This brand includes custom spray-paint textures, real photography of our neighbors, impactful messaging and standards that help 405 Center spread their brand all over, from website and social media to videos and facility signage.

Animated gif of spray painted textures

How We Helped

Ghost’s brand exploration process uncovered some incredible insights, takeaways and sticking points, namely that “equality” sounds great until one gets to a group whose priorities might be at odds - or even a challenge to - your own. We found strong but concise messaging to be essential in helping get people’s attention, and elected to use that language on a bold color scheme - just three colors: red, black and white.

This brand includes custom spray-paint textures, real photography of our neighbors, impactful messaging and standards that help 405 Center spread their brand all over, from website and social media to videos and facility signage.

How We Helped

Ghost’s brand exploration process uncovered some incredible insights, takeaways and sticking points, namely that “equality” sounds great until one gets to a group whose priorities might be at odds - or even a challenge to - your own. We found strong but concise messaging to be essential in helping get people’s attention, and elected to use that language on a bold color scheme - just three colors: red, black and white.

This brand includes custom spray-paint textures, real photography of our neighbors, impactful messaging and standards that help 405 Center spread their brand all over, from website and social media to videos and facility signage.

Animated gif of spray painted textures
Animated gif of spray painted textures

How We Helped

Ghost’s brand exploration process uncovered some incredible insights, takeaways and sticking points, namely that “equality” sounds great until one gets to a group whose priorities might be at odds - or even a challenge to - your own. We found strong but concise messaging to be essential in helping get people’s attention, and elected to use that language on a bold color scheme - just three colors: red, black and white.

This brand includes custom spray-paint textures, real photography of our neighbors, impactful messaging and standards that help 405 Center spread their brand all over, from website and social media to videos and facility signage.

Animated gif of spray painted textures

How We Helped

Ghost’s brand exploration process uncovered some incredible insights, takeaways and sticking points, namely that “equality” sounds great until one gets to a group whose priorities might be at odds - or even a challenge to - your own. We found strong but concise messaging to be essential in helping get people’s attention, and elected to use that language on a bold color scheme - just three colors: red, black and white.

This brand includes custom spray-paint textures, real photography of our neighbors, impactful messaging and standards that help 405 Center spread their brand all over, from website and social media to videos and facility signage.

We wanted to show the real human impact of the 405 Center, so with custom photography and image layering, we shifted the focus from the organization to the people it impacts.

Wall posters for the 405 Center in Oklahoma City, OK
Wall posters for the 405 Center in Oklahoma City, OK
Wall posters for the 405 Center in Oklahoma City, OK
Wall posters for the 405 Center in Oklahoma City, OK
Wall posters for the 405 Center in Oklahoma City, OK
Wall posters for the 405 Center in Oklahoma City, OK

An Outdoor Advertisement for 405 Center
An Outdoor Advertisement for 405 Center
An Outdoor Advertisement for 405 Center
An Outdoor Advertisement for 405 Center
An Outdoor Advertisement for 405 Center
An Outdoor Advertisement for 405 Center

Billboards on an angle for 405 Center
Billboards on an angle for 405 Center
Billboards on an angle for 405 Center
Billboards on an angle for 405 Center
Billboards on an angle for 405 Center
Billboards on an angle for 405 Center

Business Cards in a grid
Business Cards in a grid
Business Cards in a grid
Business Cards in a grid
Business Cards in a grid
Business Cards in a grid

A standing stack of business cards casting a shadow
A standing stack of business cards casting a shadow
A standing stack of business cards casting a shadow
A standing stack of business cards casting a shadow
A standing stack of business cards casting a shadow
A standing stack of business cards casting a shadow

A pleasing pattern made up of business cards
A pleasing pattern made up of business cards
A pleasing pattern made up of business cards
A pleasing pattern made up of business cards
A pleasing pattern made up of business cards
A pleasing pattern made up of business cards

The logo is used as a window to see the people the organization impacts.
The logo is used as a window to see the people the organization impacts.
The logo is used as a window to see the people the organization impacts.
The logo is used as a window to see the people the organization impacts.
The logo is used as a window to see the people the organization impacts.
The logo is used as a window to see the people the organization impacts.

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