How We Helped
Ghost’s brand exploration process uncovered some incredible insights, takeaways and sticking points, namely that “equality” sounds great until one gets to a group whose priorities might be at odds - or even a challenge to - your own. We found strong and concise messaging to be essential in helping get people’s attention, and elected to use that language on a bold color scheme - just three colors: red, black and white.
This brand includes custom spray-paint textures, real photography of our neighbors, impactful messaging and standards that help 405 Center spread their brand all over, from website and social media to videos and facility signage.