Derby

Naming, Branding, Collateral, Print, Graphic Standards

Derby

Naming, Branding, Collateral, Print, Graphic Standards

Sun & Converging Paths (The Well)

Sun & Rows of Crops (Farmers Market)
A Well as Seen from Above
Peace Sign, Balance
Overall shape feels complete, holistic, hopeful, and positive.
Sun & Converging Paths (The Well)

Sun & Rows of Crops (Farmers Market)

A Well as Seen from Above
Peace Sign, Balance
Overall shape feels complete, holistic, hopeful, and positive.
Sun & Converging Paths (The Well)
Sun & Rows of Crops (Farmers Market)

A Well as Seen from Above

Peace Sign, Balance
Overall shape feels complete, holistic, hopeful, and positive.
Sun & Converging Paths (The Well)
Sun & Rows of Crops (Farmers Market)
A Well as Seen from Above

Peace Sign, Balance

Overall shape feels complete, holistic, hopeful, and positive.
Sun & Converging Paths (The Well)
Sun & Rows of Crops (Farmers Market)
A Well as Seen from Above
Peace Sign, Balance

Overall shape feels complete, holistic, hopeful, and positive.

A horse represents "the chase," three lines represent mineral layers, and a diamond beneath represents the oil.
A horse represents "the chase," three lines represent mineral layers, and a diamond beneath represents the oil.
A horse represents "the chase," three lines represent mineral layers, and a diamond beneath represents the oil.
A horse represents "the chase," three lines represent mineral layers, and a diamond beneath represents the oil.
A horse represents "the chase," three lines represent mineral layers, and a diamond beneath represents the oil.
A horse represents "the chase," three lines represent mineral layers, and a diamond beneath represents the oil.

A horse jumping over three lines and a diamond.
A horse jumping over three lines and a diamond.
A horse jumping over three lines and a diamond.
A horse jumping over three lines and a diamond.
A horse jumping over three lines and a diamond.
A horse jumping over three lines and a diamond.

A grid of green and white business cards for Derby

Award-Winning

District ADDYs: Logo Design
District ADDYs: Stationery

Regional ADDYs: Logo Design
Regional ADDYs: Stationery

A grid of green and white business cards for Derby

Award-Winning

District ADDYs: Logo Design
District ADDYs: Stationery

Regional ADDYs: Logo Design
Regional ADDYs: Stationery

A grid of green and white business cards for Derby

Award-Winning

District ADDYs: Logo Design
District ADDYs: Stationery

Regional ADDYs: Logo Design
Regional ADDYs: Stationery

Award-Winning

District ADDYs: Logo Design
District ADDYs: Stationery

Regional ADDYs: Logo Design
Regional ADDYs: Stationery

A grid of green and white business cards for Derby
A grid of green and white business cards for Derby

Award-Winning

District ADDYs: Logo Design
District ADDYs: Stationery

Regional ADDYs: Logo Design
Regional ADDYs: Stationery

A grid of green and white business cards for Derby

Award-Winning

District ADDYs: Logo Design
District ADDYs: Stationery

Regional ADDYs: Logo Design
Regional ADDYs: Stationery

An embossed notebook cover the Derby logo.

Overview

Derby and their group of smaller E&P companies are always gearing up for the next race. As they sought to name and brand their business, the elements of competition, conquest and victory made a profound impact on the decisions we made.

An embossed notebook cover the Derby logo.

Overview

Derby and their group of smaller E&P companies are always gearing up for the next race. As they sought to name and brand their business, the elements of competition, conquest and victory made a profound impact on the decisions we made.

An embossed notebook cover the Derby logo.

Overview

Derby and their group of smaller E&P companies are always gearing up for the next race. As they sought to name and brand their business, the elements of competition, conquest and victory made a profound impact on the decisions we made.

Overview

Derby and their group of smaller E&P companies are always gearing up for the next race. As they sought to name and brand their business, the elements of competition, conquest and victory made a profound impact on the decisions we made.

An embossed notebook cover the Derby logo.
An embossed notebook cover the Derby logo.

Overview

Derby and their group of smaller E&P companies are always gearing up for the next race. As they sought to name and brand their business, the elements of competition, conquest and victory made a profound impact on the decisions we made.

An embossed notebook cover the Derby logo.

Overview

Derby and their group of smaller E&P companies are always gearing up for the next race. As they sought to name and brand their business, the elements of competition, conquest and victory made a profound impact on the decisions we made.

Stationery set for Derby

How We Helped

We named the business “Derby” as a nod to horse racing, something prestigious, classic and competitive. We leveraged a horse for their mark to represent the chase, three lines to represent the earth, and a diamond to represent the E&P process of uncovering treasure in rough terrain.

Stationery set for Derby

How We Helped

We named the business “Derby” as a nod to horse racing, something prestigious, classic and competitive. We leveraged a horse for their mark to represent the chase, three lines to represent the earth, and a diamond to represent the E&P process of uncovering treasure in rough terrain.

Stationery set for Derby

How We Helped

We named the business “Derby” as a nod to horse racing, something prestigious, classic and competitive. We leveraged a horse for their mark to represent the chase, three lines to represent the earth, and a diamond to represent the E&P process of uncovering treasure in rough terrain.

How We Helped

We named the business “Derby” as a nod to horse racing, something prestigious, classic and competitive. We leveraged a horse for their mark to represent the chase, three lines to represent the earth, and a diamond to represent the E&P process of uncovering treasure in rough terrain.

Stationery set for Derby
Stationery set for Derby

How We Helped

We named the business “Derby” as a nod to horse racing, something prestigious, classic and competitive. We leveraged a horse for their mark to represent the chase, three lines to represent the earth, and a diamond to represent the E&P process of uncovering treasure in rough terrain.

Stationery set for Derby

How We Helped

We named the business “Derby” as a nod to horse racing, something prestigious, classic and competitive. We leveraged a horse for their mark to represent the chase, three lines to represent the earth, and a diamond to represent the E&P process of uncovering treasure in rough terrain.

A vest with an embroidered logo

Layers of Earth

The three lines in the Derby logo represent layers of hard earth under which the oil exists. This pays homage to the hardworking men and women in the field.

A vest with an embroidered logo

Layers of Earth

The three lines in the Derby logo represent layers of hard earth under which the oil exists. This pays homage to the hardworking men and women in the field.

A vest with an embroidered logo

Layers of Earth

The three lines in the Derby logo represent layers of hard earth under which the oil exists. This pays homage to the hardworking men and women in the field.

Layers of Earth

The three lines in the Derby logo represent layers of hard earth under which the oil exists. This pays homage to the hardworking men and women in the field.

A vest with an embroidered logo
A vest with an embroidered logo

Layers of Earth

The three lines in the Derby logo represent layers of hard earth under which the oil exists. This pays homage to the hardworking men and women in the field.

A vest with an embroidered logo

Layers of Earth

The three lines in the Derby logo represent layers of hard earth under which the oil exists. This pays homage to the hardworking men and women in the field.

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