Foreword

Branding, Graphic Standards, Print Design, Marketing Collateral

Foreword

Branding, Graphic Standards, Print Design, Marketing Collateral

Sun & Converging Paths (The Well)

Sun & Rows of Crops (Farmers Market)
A Well as Seen from Above
Peace Sign, Balance
Overall shape feels complete, holistic, hopeful, and positive.
Sun & Converging Paths (The Well)

Sun & Rows of Crops (Farmers Market)

A Well as Seen from Above
Peace Sign, Balance
Overall shape feels complete, holistic, hopeful, and positive.
Sun & Converging Paths (The Well)
Sun & Rows of Crops (Farmers Market)

A Well as Seen from Above

Peace Sign, Balance
Overall shape feels complete, holistic, hopeful, and positive.
Sun & Converging Paths (The Well)
Sun & Rows of Crops (Farmers Market)
A Well as Seen from Above

Peace Sign, Balance

Overall shape feels complete, holistic, hopeful, and positive.
Sun & Converging Paths (The Well)
Sun & Rows of Crops (Farmers Market)
A Well as Seen from Above
Peace Sign, Balance

Overall shape feels complete, holistic, hopeful, and positive.

The word 'Foreword' reversed out of a sideways bookmark (with the notch pointing forward)
The word 'Foreword' reversed out of a sideways bookmark (with the notch pointing forward)
The word 'Foreword' reversed out of a sideways bookmark (with the notch pointing forward)
The word 'Foreword' reversed out of a sideways bookmark (with the notch pointing forward)
The word 'Foreword' reversed out of a sideways bookmark (with the notch pointing forward)
The word 'Foreword' reversed out of a sideways bookmark (with the notch pointing forward)

Foreword Logo Animation (Motion Design) Ghost OKC

"When we got to know each other the trust was built and I shared my struggle to narrow my direction. The Ghost team took me through their process and the light started to come on for me with full clarity.  I am thrilled with the outcome!  I am convinced without their assistance I would still be in a quandary. The Ghost team is amazing!"

— Joy Hammons

Foreword Logo Animation (Motion Design) Ghost OKC

"When we got to know each other the trust was built and I shared my struggle to narrow my direction. The Ghost team took me through their process and the light started to come on for me with full clarity.  I am thrilled with the outcome!  I am convinced without their assistance I would still be in a quandary. The Ghost team is amazing!"

— Joy Hammons

Foreword Logo Animation (Motion Design) Ghost OKC

"When we got to know each other the trust was built and I shared my struggle to narrow my direction. The Ghost team took me through their process and the light started to come on for me with full clarity.  I am thrilled with the outcome!  I am convinced without their assistance I would still be in a quandary. The Ghost team is amazing!"

— Joy Hammons

"When we got to know each other the trust was built and I shared my struggle to narrow my direction. The Ghost team took me through their process and the light started to come on for me with full clarity.  I am thrilled with the outcome!  I am convinced without their assistance I would still be in a quandary. The Ghost team is amazing!"

— Joy Hammons

Foreword Logo Animation (Motion Design) Ghost OKC
Foreword Logo Animation (Motion Design) Ghost OKC

"When we got to know each other the trust was built and I shared my struggle to narrow my direction. The Ghost team took me through their process and the light started to come on for me with full clarity.  I am thrilled with the outcome!  I am convinced without their assistance I would still be in a quandary. The Ghost team is amazing!"

— Joy Hammons

Foreword Logo Animation (Motion Design) Ghost OKC

"When we got to know each other the trust was built and I shared my struggle to narrow my direction. The Ghost team took me through their process and the light started to come on for me with full clarity.  I am thrilled with the outcome!  I am convinced without their assistance I would still be in a quandary. The Ghost team is amazing!"

— Joy Hammons

Embossed Note Cards by Studio on Fire + Ghost OKC

Overview

Joy Hammons was entering a new, post-retirement chapter of her career. After more than 30 years in leadership at a large energy company, Joy was ready to begin helping businesses, nonprofits and individuals large and small enact organizational change. Her work as an executive coach and leadership consultant are strong on their own, but she didn’t want to play up the “Joy” name; instead, she wanted a freestanding brand she could run that would allow her to grow, expand, bring on partners and take with her wherever she went.

Embossed Note Cards by Studio on Fire + Ghost OKC

Overview

Joy Hammons was entering a new, post-retirement chapter of her career. After more than 30 years in leadership at a large energy company, Joy was ready to begin helping businesses, nonprofits and individuals large and small enact organizational change. Her work as an executive coach and leadership consultant are strong on their own, but she didn’t want to play up the “Joy” name; instead, she wanted a freestanding brand she could run that would allow her to grow, expand, bring on partners and take with her wherever she went.

Embossed Note Cards by Studio on Fire + Ghost OKC

Overview

Joy Hammons was entering a new, post-retirement chapter of her career. After more than 30 years in leadership at a large energy company, Joy was ready to begin helping businesses, nonprofits and individuals large and small enact organizational change. Her work as an executive coach and leadership consultant are strong on their own, but she didn’t want to play up the “Joy” name; instead, she wanted a freestanding brand she could run that would allow her to grow, expand, bring on partners and take with her wherever she went.

Overview

Joy Hammons was entering a new, post-retirement chapter of her career. After more than 30 years in leadership at a large energy company, Joy was ready to begin helping businesses, nonprofits and individuals large and small enact organizational change. Her work as an executive coach and leadership consultant are strong on their own, but she didn’t want to play up the “Joy” name; instead, she wanted a freestanding brand she could run that would allow her to grow, expand, bring on partners and take with her wherever she went.

Embossed Note Cards by Studio on Fire + Ghost OKC
Embossed Note Cards by Studio on Fire + Ghost OKC

Overview

Joy Hammons was entering a new, post-retirement chapter of her career. After more than 30 years in leadership at a large energy company, Joy was ready to begin helping businesses, nonprofits and individuals large and small enact organizational change. Her work as an executive coach and leadership consultant are strong on their own, but she didn’t want to play up the “Joy” name; instead, she wanted a freestanding brand she could run that would allow her to grow, expand, bring on partners and take with her wherever she went.

Embossed Note Cards by Studio on Fire + Ghost OKC

Overview

Joy Hammons was entering a new, post-retirement chapter of her career. After more than 30 years in leadership at a large energy company, Joy was ready to begin helping businesses, nonprofits and individuals large and small enact organizational change. Her work as an executive coach and leadership consultant are strong on their own, but she didn’t want to play up the “Joy” name; instead, she wanted a freestanding brand she could run that would allow her to grow, expand, bring on partners and take with her wherever she went.

How We Helped

We named Joy’s company “Foreword"—a play on both momentum (forward) and helping someone write their story (foreword). Her job is to set others up for success, then get out of the way, so the name seemed appropriate. The mark is a bookmark on its side, with the tail forming an arrow that again merges the ideas of “forward” and “foreword”. The brand ethos and positioning statements, as well as the sample messaging, focus on the idea that both Joy and modern businesses are ahead of their leaders, who are often secluded in a bubble or have been out of day-to-day operations for some time. It’s Joy’s desire to call attention to change, then help smart leaders catch up, or stay ahead.

How We Helped

We named Joy’s company “Foreword"—a play on both momentum (forward) and helping someone write their story (foreword). Her job is to set others up for success, then get out of the way, so the name seemed appropriate. The mark is a bookmark on its side, with the tail forming an arrow that again merges the ideas of “forward” and “foreword”. The brand ethos and positioning statements, as well as the sample messaging, focus on the idea that both Joy and modern businesses are ahead of their leaders, who are often secluded in a bubble or have been out of day-to-day operations for some time. It’s Joy’s desire to call attention to change, then help smart leaders catch up, or stay ahead.

How We Helped

We named Joy’s company “Foreword"—a play on both momentum (forward) and helping someone write their story (foreword). Her job is to set others up for success, then get out of the way, so the name seemed appropriate. The mark is a bookmark on its side, with the tail forming an arrow that again merges the ideas of “forward” and “foreword”. The brand ethos and positioning statements, as well as the sample messaging, focus on the idea that both Joy and modern businesses are ahead of their leaders, who are often secluded in a bubble or have been out of day-to-day operations for some time. It’s Joy’s desire to call attention to change, then help smart leaders catch up, or stay ahead.

How We Helped

We named Joy’s company “Foreword"—a play on both momentum (forward) and helping someone write their story (foreword). Her job is to set others up for success, then get out of the way, so the name seemed appropriate. The mark is a bookmark on its side, with the tail forming an arrow that again merges the ideas of “forward” and “foreword”. The brand ethos and positioning statements, as well as the sample messaging, focus on the idea that both Joy and modern businesses are ahead of their leaders, who are often secluded in a bubble or have been out of day-to-day operations for some time. It’s Joy’s desire to call attention to change, then help smart leaders catch up, or stay ahead.

How We Helped

We named Joy’s company “Foreword"—a play on both momentum (forward) and helping someone write their story (foreword). Her job is to set others up for success, then get out of the way, so the name seemed appropriate. The mark is a bookmark on its side, with the tail forming an arrow that again merges the ideas of “forward” and “foreword”. The brand ethos and positioning statements, as well as the sample messaging, focus on the idea that both Joy and modern businesses are ahead of their leaders, who are often secluded in a bubble or have been out of day-to-day operations for some time. It’s Joy’s desire to call attention to change, then help smart leaders catch up, or stay ahead.

How We Helped

We named Joy’s company “Foreword"—a play on both momentum (forward) and helping someone write their story (foreword). Her job is to set others up for success, then get out of the way, so the name seemed appropriate. The mark is a bookmark on its side, with the tail forming an arrow that again merges the ideas of “forward” and “foreword”. The brand ethos and positioning statements, as well as the sample messaging, focus on the idea that both Joy and modern businesses are ahead of their leaders, who are often secluded in a bubble or have been out of day-to-day operations for some time. It’s Joy’s desire to call attention to change, then help smart leaders catch up, or stay ahead.

Envelopes with white foil embossing for Foreword. I’m
Envelopes with white foil embossing for Foreword. I’m
Envelopes with white foil embossing for Foreword. I’m
Envelopes with white foil embossing for Foreword. I’m
Envelopes with white foil embossing for Foreword. I’m
Envelopes with white foil embossing for Foreword. I’m

Foreword Photography Books
Foreword Photography Books
Foreword Photography Books
Foreword Photography Books
Foreword Photography Books
Foreword Photography Books

Foreword Website Gif
Foreword Website Gif
Foreword Website Gif
Foreword Website Gif
Foreword Website Gif
Foreword Website Gif

Foreword Stationery Set, Production Design by Ghost
Foreword Stationery Set, Production Design by Ghost
Foreword Stationery Set, Production Design by Ghost
Foreword Stationery Set, Production Design by Ghost
Foreword Stationery Set, Production Design by Ghost
Foreword Stationery Set, Production Design by Ghost

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