How We Helped
Signing up for health insurance can seem daunting. My OK Plan makes the process easy by providing resources and support to help you find the best plan for you or your family. To highlight this service, Ghost developed a vibrant and lighthearted campaign utilizing approachable animated characters to tell a story that would resonate with individuals from all walks of life.
Creative for the campaign is flexible and adaptable, sharing a cohesive message across every medium, including outdoor, digital display, online video, print ads and social media. Outside of a traditional media buy, print collateral such as brochures and posters were distributed to clinics and schools across the state.