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In Oklahoma, legalized medical cannabis is the Wild West, with new growers, dispensaries and experts emerging every day. Grateful Farms envisions doing business the right way, growing their products safely and sustainably, and partnering with dispensaries and customers who would appreciate a high-quality, premium product. They came to Ghost to make sure their brand was as sustainable as their business and their products. For inspiration, the client told us they liked Grateful Dead - a lot - but they didn’t want anything to be too on-the-nose, and they wanted to convey feelings and attract customers similar to an organic grocer or craft brewery.