The City of Broken Arrow is a thriving, affluent suburb of Tulsa, Oklahoma, but after spending millions of dollars renovating its downtown “Rose District,” the city actually saw sales tax revenue decrease by nearly 25 percent over four years. With most of its retail located in the heart of the city, locals on the outskirts of the city found it easier to hop on the interstate and drive into Tulsa for major purchases or holiday shopping. The City realized it wasn’t a lack of amenities keeping residents shopping elsewhere, it was simply a lack of understanding. After engaging in a competitive bid process, the City of Broken Arrow’s city leaders voted unanimously to bring Ghost onboard as their partner and consultant, rather than a traditional public relations firm. To help us flex our research and strategic planning capabilities, we brought in our friends at Anglin PR.