The Well

Naming, Branding, Graphic Standards, Print, Website, Signage, Campaign

The Well

Naming, Branding, Graphic Standards, Print, Website, Signage, Campaign

Sun & Converging Paths (The Well)

Sun & Rows of Crops (Farmers Market)
A Well as Seen from Above
Peace Sign, Balance
Overall shape feels complete, holistic, hopeful, and positive.
Sun & Converging Paths (The Well)

Sun & Rows of Crops (Farmers Market)

A Well as Seen from Above
Peace Sign, Balance
Overall shape feels complete, holistic, hopeful, and positive.
Sun & Converging Paths (The Well)
Sun & Rows of Crops (Farmers Market)

A Well as Seen from Above

Peace Sign, Balance
Overall shape feels complete, holistic, hopeful, and positive.
Sun & Converging Paths (The Well)
Sun & Rows of Crops (Farmers Market)
A Well as Seen from Above

Peace Sign, Balance

Overall shape feels complete, holistic, hopeful, and positive.
Sun & Converging Paths (The Well)
Sun & Rows of Crops (Farmers Market)
A Well as Seen from Above
Peace Sign, Balance

Overall shape feels complete, holistic, hopeful, and positive.

The Well Logo: Rows of Crops Under the Sun or Looking down into a well, or converging roads leading to a single destination.
The Well Logo: Rows of Crops Under the Sun or Looking down into a well, or converging roads leading to a single destination.
The Well Logo: Rows of Crops Under the Sun or Looking down into a well, or converging roads leading to a single destination.
The Well Logo: Rows of Crops Under the Sun or Looking down into a well, or converging roads leading to a single destination.
The Well Logo: Rows of Crops Under the Sun or Looking down into a well, or converging roads leading to a single destination.
The Well Logo: Rows of Crops Under the Sun or Looking down into a well, or converging roads leading to a single destination.

A sign on a path with The Well logo

Overview

Cleveland County Health Department began developing a “healthy living block” in early 2019. The healthy living block would occupy a space in downtown Norman, Oklahoma, and would include a farmers market, yoga studio, walking trails, indoor and outdoor recreational areas, and healthy food and drink options. Though it all sounds very positive, the health department saw several concerns they needed to address along the way. They partnered with Ghost and our friends at Anglin PR to help get everything just right.

A sign on a path with The Well logo

Overview

Cleveland County Health Department began developing a “healthy living block” in early 2019. The healthy living block would occupy a space in downtown Norman, Oklahoma, and would include a farmers market, yoga studio, walking trails, indoor and outdoor recreational areas, and healthy food and drink options. Though it all sounds very positive, the health department saw several concerns they needed to address along the way. They partnered with Ghost and our friends at Anglin PR to help get everything just right.

A sign on a path with The Well logo

Overview

Cleveland County Health Department began developing a “healthy living block” in early 2019. The healthy living block would occupy a space in downtown Norman, Oklahoma, and would include a farmers market, yoga studio, walking trails, indoor and outdoor recreational areas, and healthy food and drink options. Though it all sounds very positive, the health department saw several concerns they needed to address along the way. They partnered with Ghost and our friends at Anglin PR to help get everything just right.

Overview

Cleveland County Health Department began developing a “healthy living block” in early 2019. The healthy living block would occupy a space in downtown Norman, Oklahoma, and would include a farmers market, yoga studio, walking trails, indoor and outdoor recreational areas, and healthy food and drink options. Though it all sounds very positive, the health department saw several concerns they needed to address along the way. They partnered with Ghost and our friends at Anglin PR to help get everything just right.

A sign on a path with The Well logo
A sign on a path with The Well logo

Overview

Cleveland County Health Department began developing a “healthy living block” in early 2019. The healthy living block would occupy a space in downtown Norman, Oklahoma, and would include a farmers market, yoga studio, walking trails, indoor and outdoor recreational areas, and healthy food and drink options. Though it all sounds very positive, the health department saw several concerns they needed to address along the way. They partnered with Ghost and our friends at Anglin PR to help get everything just right.

A sign on a path with The Well logo

Overview

Cleveland County Health Department began developing a “healthy living block” in early 2019. The healthy living block would occupy a space in downtown Norman, Oklahoma, and would include a farmers market, yoga studio, walking trails, indoor and outdoor recreational areas, and healthy food and drink options. Though it all sounds very positive, the health department saw several concerns they needed to address along the way. They partnered with Ghost and our friends at Anglin PR to help get everything just right.

Business Cards for The Well
Business Cards for The Well
Business Cards for The Well
Business Cards for The Well
Business Cards for The Well
Business Cards for The Well

Enamel Pins with The Well branding mark on them

How We Helped

We did our research, surveyed stakeholders and found that the healthy living block needed to steer clear of sounding “too municipal” like a government program or social service, and “too Norman” like it wouldn’t be accessible and valuable to the other taxpayers in the surrounding cities within Cleveland County. We slightly modified the official name of the project to “Cleveland County Wellness Square” specifically so we could shorthand it as “The Well,” which brings forth connotations of health and sustenance, community, and a traditional anchor point in a community where both rural and urban constituents to gather and provide for their families.

Enamel Pins with The Well branding mark on them

How We Helped

We did our research, surveyed stakeholders and found that the healthy living block needed to steer clear of sounding “too municipal” like a government program or social service, and “too Norman” like it wouldn’t be accessible and valuable to the other taxpayers in the surrounding cities within Cleveland County. We slightly modified the official name of the project to “Cleveland County Wellness Square” specifically so we could shorthand it as “The Well,” which brings forth connotations of health and sustenance, community, and a traditional anchor point in a community where both rural and urban constituents to gather and provide for their families.

Enamel Pins with The Well branding mark on them

How We Helped

We did our research, surveyed stakeholders and found that the healthy living block needed to steer clear of sounding “too municipal” like a government program or social service, and “too Norman” like it wouldn’t be accessible and valuable to the other taxpayers in the surrounding cities within Cleveland County. We slightly modified the official name of the project to “Cleveland County Wellness Square” specifically so we could shorthand it as “The Well,” which brings forth connotations of health and sustenance, community, and a traditional anchor point in a community where both rural and urban constituents to gather and provide for their families.

How We Helped

We did our research, surveyed stakeholders and found that the healthy living block needed to steer clear of sounding “too municipal” like a government program or social service, and “too Norman” like it wouldn’t be accessible and valuable to the other taxpayers in the surrounding cities within Cleveland County. We slightly modified the official name of the project to “Cleveland County Wellness Square” specifically so we could shorthand it as “The Well,” which brings forth connotations of health and sustenance, community, and a traditional anchor point in a community where both rural and urban constituents to gather and provide for their families.

Enamel Pins with The Well branding mark on them
Enamel Pins with The Well branding mark on them

How We Helped

We did our research, surveyed stakeholders and found that the healthy living block needed to steer clear of sounding “too municipal” like a government program or social service, and “too Norman” like it wouldn’t be accessible and valuable to the other taxpayers in the surrounding cities within Cleveland County. We slightly modified the official name of the project to “Cleveland County Wellness Square” specifically so we could shorthand it as “The Well,” which brings forth connotations of health and sustenance, community, and a traditional anchor point in a community where both rural and urban constituents to gather and provide for their families.

Enamel Pins with The Well branding mark on them

How We Helped

We did our research, surveyed stakeholders and found that the healthy living block needed to steer clear of sounding “too municipal” like a government program or social service, and “too Norman” like it wouldn’t be accessible and valuable to the other taxpayers in the surrounding cities within Cleveland County. We slightly modified the official name of the project to “Cleveland County Wellness Square” specifically so we could shorthand it as “The Well,” which brings forth connotations of health and sustenance, community, and a traditional anchor point in a community where both rural and urban constituents to gather and provide for their families.

Stationery Set for The Well in Norman, OK by Ghost, Inc.
Stationery Set for The Well in Norman, OK by Ghost, Inc.
Stationery Set for The Well in Norman, OK by Ghost, Inc.
Stationery Set for The Well in Norman, OK by Ghost, Inc.
Stationery Set for The Well in Norman, OK by Ghost, Inc.
Stationery Set for The Well in Norman, OK by Ghost, Inc.

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