How We Helped
We named the new business “Scout” after distilling their overview and ethos down to something we thought was meaningful and differential, and we tagged them with “Finding Your Way” to ensure their mission was at the forefront of their conversations with clients. The icon we developed stems from a vintage signal flag and system of communication called Semaphore Code, which spells out letters by holding the flags in different positions. This discovery led to a creative overflow of ideas, apparel, strategy and messaging that reinforces the business’ mission with this strong but simple imagery.