Scout

Naming, Branding, Print, Graphic Standards, Social Media, Marketing, Email

Scout

Naming, Branding, Print, Graphic Standards, Social Media, Marketing, Email

Sun & Converging Paths (The Well)

Sun & Rows of Crops (Farmers Market)
A Well as Seen from Above
Peace Sign, Balance
Overall shape feels complete, holistic, hopeful, and positive.
Sun & Converging Paths (The Well)

Sun & Rows of Crops (Farmers Market)

A Well as Seen from Above
Peace Sign, Balance
Overall shape feels complete, holistic, hopeful, and positive.
Sun & Converging Paths (The Well)
Sun & Rows of Crops (Farmers Market)

A Well as Seen from Above

Peace Sign, Balance
Overall shape feels complete, holistic, hopeful, and positive.
Sun & Converging Paths (The Well)
Sun & Rows of Crops (Farmers Market)
A Well as Seen from Above

Peace Sign, Balance

Overall shape feels complete, holistic, hopeful, and positive.
Sun & Converging Paths (The Well)
Sun & Rows of Crops (Farmers Market)
A Well as Seen from Above
Peace Sign, Balance

Overall shape feels complete, holistic, hopeful, and positive.

Scout Logo, A Nautical Flag
Scout Logo, A Nautical Flag
Scout Logo, A Nautical Flag
Scout Logo, A Nautical Flag
Scout Logo, A Nautical Flag
Scout Logo, A Nautical Flag

The nautical flag stretches to take the shape of it's container.

Flexible Mark

The Scout Mark is unique. Though it has a primary state, it does not simply have one shape or size. The mark is flexible; it takes on the shape and proportions of its container. This creates both consistency and variety throughout the project.

The nautical flag stretches to take the shape of it's container.

Flexible Mark

The Scout Mark is unique. Though it has a primary state, it does not simply have one shape or size. The mark is flexible; it takes on the shape and proportions of its container. This creates both consistency and variety throughout the project.

The nautical flag stretches to take the shape of it's container.

Flexible Mark

The Scout Mark is unique. Though it has a primary state, it does not simply have one shape or size. The mark is flexible; it takes on the shape and proportions of its container. This creates both consistency and variety throughout the project.

Flexible Mark

The Scout Mark is unique. Though it has a primary state, it does not simply have one shape or size. The mark is flexible; it takes on the shape and proportions of its container. This creates both consistency and variety throughout the project.

The nautical flag stretches to take the shape of it's container.
The nautical flag stretches to take the shape of it's container.

Flexible Mark

The Scout Mark is unique. Though it has a primary state, it does not simply have one shape or size. The mark is flexible; it takes on the shape and proportions of its container. This creates both consistency and variety throughout the project.

The nautical flag stretches to take the shape of it's container.

Flexible Mark

The Scout Mark is unique. Though it has a primary state, it does not simply have one shape or size. The mark is flexible; it takes on the shape and proportions of its container. This creates both consistency and variety throughout the project.

Business Cards, Nautical Flag on back streched to fit card

Overview

Todd and Tiffany Davis took over a well-known employee benefits brokerage and wanted to make it their own. Rather than plug customers into existing plans, they wanted to reverse the model and really get to know clients first, then “scout” the right plans and help clients get into plans that made sense for them as individuals.

Business Cards, Nautical Flag on back streched to fit card

Overview

Todd and Tiffany Davis took over a well-known employee benefits brokerage and wanted to make it their own. Rather than plug customers into existing plans, they wanted to reverse the model and really get to know clients first, then “scout” the right plans and help clients get into plans that made sense for them as individuals.

Business Cards, Nautical Flag on back streched to fit card

Overview

Todd and Tiffany Davis took over a well-known employee benefits brokerage and wanted to make it their own. Rather than plug customers into existing plans, they wanted to reverse the model and really get to know clients first, then “scout” the right plans and help clients get into plans that made sense for them as individuals.

Overview

Todd and Tiffany Davis took over a well-known employee benefits brokerage and wanted to make it their own. Rather than plug customers into existing plans, they wanted to reverse the model and really get to know clients first, then “scout” the right plans and help clients get into plans that made sense for them as individuals.

Business Cards, Nautical Flag on back streched to fit card
Business Cards, Nautical Flag on back streched to fit card

Overview

Todd and Tiffany Davis took over a well-known employee benefits brokerage and wanted to make it their own. Rather than plug customers into existing plans, they wanted to reverse the model and really get to know clients first, then “scout” the right plans and help clients get into plans that made sense for them as individuals.

Business Cards, Nautical Flag on back streched to fit card

Overview

Todd and Tiffany Davis took over a well-known employee benefits brokerage and wanted to make it their own. Rather than plug customers into existing plans, they wanted to reverse the model and really get to know clients first, then “scout” the right plans and help clients get into plans that made sense for them as individuals.

Custom Icon System for different offerings Ghost

How We Helped

We named the new business “Scout” after distilling their overview and ethos down to something we thought was meaningful and differential, and we tagged them with “Finding Your Way” to ensure their mission was at the forefront of their conversations with clients. The icon we developed stems from a vintage signal flag and system of communication called Semaphore Code, which spells out letters by holding the flags in different positions. This discovery led to a creative overflow of ideas, apparel, strategy and messaging that reinforces the business’ mission with this strong but simple imagery.


Custom Icon System for different offerings Ghost

How We Helped

We named the new business “Scout” after distilling their overview and ethos down to something we thought was meaningful and differential, and we tagged them with “Finding Your Way” to ensure their mission was at the forefront of their conversations with clients. The icon we developed stems from a vintage signal flag and system of communication called Semaphore Code, which spells out letters by holding the flags in different positions. This discovery led to a creative overflow of ideas, apparel, strategy and messaging that reinforces the business’ mission with this strong but simple imagery.


Custom Icon System for different offerings Ghost

How We Helped

We named the new business “Scout” after distilling their overview and ethos down to something we thought was meaningful and differential, and we tagged them with “Finding Your Way” to ensure their mission was at the forefront of their conversations with clients. The icon we developed stems from a vintage signal flag and system of communication called Semaphore Code, which spells out letters by holding the flags in different positions. This discovery led to a creative overflow of ideas, apparel, strategy and messaging that reinforces the business’ mission with this strong but simple imagery.


How We Helped

We named the new business “Scout” after distilling their overview and ethos down to something we thought was meaningful and differential, and we tagged them with “Finding Your Way” to ensure their mission was at the forefront of their conversations with clients. The icon we developed stems from a vintage signal flag and system of communication called Semaphore Code, which spells out letters by holding the flags in different positions. This discovery led to a creative overflow of ideas, apparel, strategy and messaging that reinforces the business’ mission with this strong but simple imagery.


Custom Icon System for different offerings Ghost
Custom Icon System for different offerings Ghost

How We Helped

We named the new business “Scout” after distilling their overview and ethos down to something we thought was meaningful and differential, and we tagged them with “Finding Your Way” to ensure their mission was at the forefront of their conversations with clients. The icon we developed stems from a vintage signal flag and system of communication called Semaphore Code, which spells out letters by holding the flags in different positions. This discovery led to a creative overflow of ideas, apparel, strategy and messaging that reinforces the business’ mission with this strong but simple imagery.


Custom Icon System for different offerings Ghost

How We Helped

We named the new business “Scout” after distilling their overview and ethos down to something we thought was meaningful and differential, and we tagged them with “Finding Your Way” to ensure their mission was at the forefront of their conversations with clients. The icon we developed stems from a vintage signal flag and system of communication called Semaphore Code, which spells out letters by holding the flags in different positions. This discovery led to a creative overflow of ideas, apparel, strategy and messaging that reinforces the business’ mission with this strong but simple imagery.


Pages of the Scout book are being blow by the wind.
Pages of the Scout book are being blow by the wind.
Pages of the Scout book are being blow by the wind.
Pages of the Scout book are being blow by the wind.
Pages of the Scout book are being blow by the wind.
Pages of the Scout book are being blow by the wind.

Scout Benefits Group Brochure designed by Ghost
Scout Benefits Group Brochure designed by Ghost
Scout Benefits Group Brochure designed by Ghost
Scout Benefits Group Brochure designed by Ghost
Scout Benefits Group Brochure designed by Ghost
Scout Benefits Group Brochure designed by Ghost

Scout Books, Layed out in a grid and turned on an angle
Scout Books, Layed out in a grid and turned on an angle
Scout Books, Layed out in a grid and turned on an angle
Scout Books, Layed out in a grid and turned on an angle
Scout Books, Layed out in a grid and turned on an angle
Scout Books, Layed out in a grid and turned on an angle

An image of a spread in a book for scout designed by Ghost OKC
An image of a spread in a book for scout designed by Ghost OKC
An image of a spread in a book for scout designed by Ghost OKC
An image of a spread in a book for scout designed by Ghost OKC
An image of a spread in a book for scout designed by Ghost OKC
An image of a spread in a book for scout designed by Ghost OKC

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