Prescription for Change

Branding, Print, Graphic Standards, Website, Video, Illustration, Animation

Prescription for Change

Branding, Print, Graphic Standards, Website, Video, Illustration, Animation

Sun & Converging Paths (The Well)

Sun & Rows of Crops (Farmers Market)
A Well as Seen from Above
Peace Sign, Balance
Overall shape feels complete, holistic, hopeful, and positive.
Sun & Converging Paths (The Well)

Sun & Rows of Crops (Farmers Market)

A Well as Seen from Above
Peace Sign, Balance
Overall shape feels complete, holistic, hopeful, and positive.
Sun & Converging Paths (The Well)
Sun & Rows of Crops (Farmers Market)

A Well as Seen from Above

Peace Sign, Balance
Overall shape feels complete, holistic, hopeful, and positive.
Sun & Converging Paths (The Well)
Sun & Rows of Crops (Farmers Market)
A Well as Seen from Above

Peace Sign, Balance

Overall shape feels complete, holistic, hopeful, and positive.
Sun & Converging Paths (The Well)
Sun & Rows of Crops (Farmers Market)
A Well as Seen from Above
Peace Sign, Balance

Overall shape feels complete, holistic, hopeful, and positive.

Prescription for Change Logo: An RX symbol that terminates in an arrow in a circle.

Award-Winning

District ADDYs: Website
District ADDYs: Brand Elements
District ADDYs: Public Service Campaign
District ADDYs: Brochure
District ADDYs: Illustration
District ADDYs: Merchandise

Prescription for Change Logo: An RX symbol that terminates in an arrow in a circle.

Award-Winning

District ADDYs: Website
District ADDYs: Brand Elements
District ADDYs: Public Service Campaign
District ADDYs: Brochure
District ADDYs: Illustration
District ADDYs: Merchandise

Prescription for Change Logo: An RX symbol that terminates in an arrow in a circle.

Award-Winning

District ADDYs: Website
District ADDYs: Brand Elements
District ADDYs: Public Service Campaign
District ADDYs: Brochure
District ADDYs: Illustration
District ADDYs: Merchandise

Award-Winning

District ADDYs: Website
District ADDYs: Brand Elements
District ADDYs: Public Service Campaign
District ADDYs: Brochure
District ADDYs: Illustration
District ADDYs: Merchandise

Prescription for Change Logo: An RX symbol that terminates in an arrow in a circle.
Prescription for Change Logo: An RX symbol that terminates in an arrow in a circle.

Award-Winning

District ADDYs: Website
District ADDYs: Brand Elements
District ADDYs: Public Service Campaign
District ADDYs: Brochure
District ADDYs: Illustration
District ADDYs: Merchandise

Prescription for Change Logo: An RX symbol that terminates in an arrow in a circle.

Award-Winning

District ADDYs: Website
District ADDYs: Brand Elements
District ADDYs: Public Service Campaign
District ADDYs: Brochure
District ADDYs: Illustration
District ADDYs: Merchandise

RX Mark

Overview

The opioid epidemic is rampant across the globe and Oklahoma faces some of the highest rates of addiction and overdoes in the United State. The Oklahoma Department of Mental Health and Substance Abuse Services approached Ghost to help them create an integrated campaign that spreads the word, educates the public and provides clear steps to help curb addiction and seek treatment. Avoiding shame was crucial to our strategy. Our campaign had to express urgency but not cast people facing addiction as bad, self-destructive or to be pitied.

RX Mark

Overview

The opioid epidemic is rampant across the globe and Oklahoma faces some of the highest rates of addiction and overdoes in the United State. The Oklahoma Department of Mental Health and Substance Abuse Services approached Ghost to help them create an integrated campaign that spreads the word, educates the public and provides clear steps to help curb addiction and seek treatment. Avoiding shame was crucial to our strategy. Our campaign had to express urgency but not cast people facing addiction as bad, self-destructive or to be pitied.

RX Mark

Overview

The opioid epidemic is rampant across the globe and Oklahoma faces some of the highest rates of addiction and overdoes in the United State. The Oklahoma Department of Mental Health and Substance Abuse Services approached Ghost to help them create an integrated campaign that spreads the word, educates the public and provides clear steps to help curb addiction and seek treatment. Avoiding shame was crucial to our strategy. Our campaign had to express urgency but not cast people facing addiction as bad, self-destructive or to be pitied.

Overview

The opioid epidemic is rampant across the globe and Oklahoma faces some of the highest rates of addiction and overdoes in the United State. The Oklahoma Department of Mental Health and Substance Abuse Services approached Ghost to help them create an integrated campaign that spreads the word, educates the public and provides clear steps to help curb addiction and seek treatment. Avoiding shame was crucial to our strategy. Our campaign had to express urgency but not cast people facing addiction as bad, self-destructive or to be pitied.

RX Mark
RX Mark

Overview

The opioid epidemic is rampant across the globe and Oklahoma faces some of the highest rates of addiction and overdoes in the United State. The Oklahoma Department of Mental Health and Substance Abuse Services approached Ghost to help them create an integrated campaign that spreads the word, educates the public and provides clear steps to help curb addiction and seek treatment. Avoiding shame was crucial to our strategy. Our campaign had to express urgency but not cast people facing addiction as bad, self-destructive or to be pitied.

RX Mark

Overview

The opioid epidemic is rampant across the globe and Oklahoma faces some of the highest rates of addiction and overdoes in the United State. The Oklahoma Department of Mental Health and Substance Abuse Services approached Ghost to help them create an integrated campaign that spreads the word, educates the public and provides clear steps to help curb addiction and seek treatment. Avoiding shame was crucial to our strategy. Our campaign had to express urgency but not cast people facing addiction as bad, self-destructive or to be pitied.

Color Palette for Prescription for Change brand
Color Palette for Prescription for Change brand
Color Palette for Prescription for Change brand
Color Palette for Prescription for Change brand
Color Palette for Prescription for Change brand
Color Palette for Prescription for Change brand

Typographic Standards for Prescription for Change
Typographic Standards for Prescription for Change
Typographic Standards for Prescription for Change
Typographic Standards for Prescription for Change
Typographic Standards for Prescription for Change
Typographic Standards for Prescription for Change

An illustrated pill bottle casting a shadow shaped like a tomb-stone.
An illustrated pill bottle casting a shadow shaped like a tomb-stone.
An illustrated pill bottle casting a shadow shaped like a tomb-stone.
An illustrated pill bottle casting a shadow shaped like a tomb-stone.
An illustrated pill bottle casting a shadow shaped like a tomb-stone.
An illustrated pill bottle casting a shadow shaped like a tomb-stone.

A pill rolling and crashing into a pile of pills, settling, to complete the shape of the state of Oklahoma.
A pill rolling and crashing into a pile of pills, settling, to complete the shape of the state of Oklahoma.
A pill rolling and crashing into a pile of pills, settling, to complete the shape of the state of Oklahoma.
A pill rolling and crashing into a pile of pills, settling, to complete the shape of the state of Oklahoma.
A pill rolling and crashing into a pile of pills, settling, to complete the shape of the state of Oklahoma.
A pill rolling and crashing into a pile of pills, settling, to complete the shape of the state of Oklahoma.

A series of vector posters for Prescription for Change.
A series of vector posters for Prescription for Change.
A series of vector posters for Prescription for Change.
A series of vector posters for Prescription for Change.
A series of vector posters for Prescription for Change.
A series of vector posters for Prescription for Change.

A series of posters in windows in an urban area for the Prescription for Change awareness campaign.

How We Helped

Our campaign - Prescription for Change - was built with strong iconography, clear calls to action and empowering fill-in-the-blank items to help audiences understand their key roles in fighting back in the opioid epidemic. We worked with our friends at Jones PR to help build messaging, media and PR strategy, and beautiful imagery that all works together to serve a number of audiences in the state, including those struggling with addiction and the loved ones, coworkers, friends and the general public who might be ready to provide help, lend a hand or an ear, vote or take action in their own ways.

A series of posters in windows in an urban area for the Prescription for Change awareness campaign.

How We Helped

Our campaign - Prescription for Change - was built with strong iconography, clear calls to action and empowering fill-in-the-blank items to help audiences understand their key roles in fighting back in the opioid epidemic. We worked with our friends at Jones PR to help build messaging, media and PR strategy, and beautiful imagery that all works together to serve a number of audiences in the state, including those struggling with addiction and the loved ones, coworkers, friends and the general public who might be ready to provide help, lend a hand or an ear, vote or take action in their own ways.

A series of posters in windows in an urban area for the Prescription for Change awareness campaign.

How We Helped

Our campaign - Prescription for Change - was built with strong iconography, clear calls to action and empowering fill-in-the-blank items to help audiences understand their key roles in fighting back in the opioid epidemic. We worked with our friends at Jones PR to help build messaging, media and PR strategy, and beautiful imagery that all works together to serve a number of audiences in the state, including those struggling with addiction and the loved ones, coworkers, friends and the general public who might be ready to provide help, lend a hand or an ear, vote or take action in their own ways.

How We Helped

Our campaign - Prescription for Change - was built with strong iconography, clear calls to action and empowering fill-in-the-blank items to help audiences understand their key roles in fighting back in the opioid epidemic. We worked with our friends at Jones PR to help build messaging, media and PR strategy, and beautiful imagery that all works together to serve a number of audiences in the state, including those struggling with addiction and the loved ones, coworkers, friends and the general public who might be ready to provide help, lend a hand or an ear, vote or take action in their own ways.

A series of posters in windows in an urban area for the Prescription for Change awareness campaign.
A series of posters in windows in an urban area for the Prescription for Change awareness campaign.

How We Helped

Our campaign - Prescription for Change - was built with strong iconography, clear calls to action and empowering fill-in-the-blank items to help audiences understand their key roles in fighting back in the opioid epidemic. We worked with our friends at Jones PR to help build messaging, media and PR strategy, and beautiful imagery that all works together to serve a number of audiences in the state, including those struggling with addiction and the loved ones, coworkers, friends and the general public who might be ready to provide help, lend a hand or an ear, vote or take action in their own ways.

A series of posters in windows in an urban area for the Prescription for Change awareness campaign.

How We Helped

Our campaign - Prescription for Change - was built with strong iconography, clear calls to action and empowering fill-in-the-blank items to help audiences understand their key roles in fighting back in the opioid epidemic. We worked with our friends at Jones PR to help build messaging, media and PR strategy, and beautiful imagery that all works together to serve a number of audiences in the state, including those struggling with addiction and the loved ones, coworkers, friends and the general public who might be ready to provide help, lend a hand or an ear, vote or take action in their own ways.

A billboard with a message to "Safeguard your medicine cabinet"
A billboard with a message to "Safeguard your medicine cabinet"
A billboard with a message to "Safeguard your medicine cabinet"
A billboard with a message to "Safeguard your medicine cabinet"
A billboard with a message to "Safeguard your medicine cabinet"
A billboard with a message to "Safeguard your medicine cabinet"

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