NEIL

Branding
Graphic Standards
Print
Annual Report
Website
Intranet

NEIL

Branding
Graphic Standards
Print
Annual Report
Website
Intranet
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Guiding principles, mutual commitment, solid protection, NEIL Mark
Guiding principles, mutual commitment, solid protection, NEIL Mark
Guiding principles, mutual commitment, solid protection, NEIL Mark
Guiding principles, mutual commitment, solid protection, NEIL Mark
Guiding principles, mutual commitment, solid protection, NEIL Mark
Guiding principles, mutual commitment, solid protection, NEIL Mark

NEIL sub-brand logos, identity system
NEIL sub-brand logos, identity system
NEIL sub-brand logos, identity system
NEIL sub-brand logos, identity system
NEIL sub-brand logos, identity system
NEIL sub-brand logos, identity system

NEIL Brand Guidelines, Identity System, Ghost OKC
NEIL Brand Guidelines, Identity System, Ghost OKC
NEIL Brand Guidelines, Identity System, Ghost OKC
NEIL Brand Guidelines, Identity System, Ghost OKC
NEIL Brand Guidelines, Identity System, Ghost OKC
NEIL Brand Guidelines, Identity System, Ghost OKC

Overview

NEIL insures domestic and international nuclear utilities for the costs associated with interruptions, damages, decontaminations and related nuclear risks. They underwrite every nuclear plant in the United States. Their identity felt out of date and out of step with their culture, partners and members, so they reached out to Ghost for help understanding their objectives and audiences, and preparing a brand and strategy to better align with who they are.

Award-Winning

PRINT: Regional Design

Overview

NEIL insures domestic and international nuclear utilities for the costs associated with interruptions, damages, decontaminations and related nuclear risks. They underwrite every nuclear plant in the United States. Their identity felt out of date and out of step with their culture, partners and members, so they reached out to Ghost for help understanding their objectives and audiences, and preparing a brand and strategy to better align with who they are.

Award-Winning

PRINT: Regional Design

Overview

NEIL insures domestic and international nuclear utilities for the costs associated with interruptions, damages, decontaminations and related nuclear risks. They underwrite every nuclear plant in the United States. Their identity felt out of date and out of step with their culture, partners and members, so they reached out to Ghost for help understanding their objectives and audiences, and preparing a brand and strategy to better align with who they are.

Award-Winning

PRINT: Regional Design

Overview

NEIL insures domestic and international nuclear utilities for the costs associated with interruptions, damages, decontaminations and related nuclear risks. They underwrite every nuclear plant in the United States. Their identity felt out of date and out of step with their culture, partners and members, so they reached out to Ghost for help understanding their objectives and audiences, and preparing a brand and strategy to better align with who they are.

Award-Winning

PRINT: Regional Design

Overview

NEIL insures domestic and international nuclear utilities for the costs associated with interruptions, damages, decontaminations and related nuclear risks. They underwrite every nuclear plant in the United States. Their identity felt out of date and out of step with their culture, partners and members, so they reached out to Ghost for help understanding their objectives and audiences, and preparing a brand and strategy to better align with who they are.

Award-Winning

PRINT: Regional Design

Overview

NEIL insures domestic and international nuclear utilities for the costs associated with interruptions, damages, decontaminations and related nuclear risks. They underwrite every nuclear plant in the United States. Their identity felt out of date and out of step with their culture, partners and members, so they reached out to Ghost for help understanding their objectives and audiences, and preparing a brand and strategy to better align with who they are.

Award-Winning

PRINT: Regional Design

Annual Report Cover design by ghost

How We Helped

Ghost began with an extensive brand and materials audit, and research on their competitors and audiences. The new brand was revealed at an internal company meeting with a celebration and new materials for every employee, then launched externally with a responsive site and interactive annual report. An attractive, intuitive and well-organized intranet links all of NEIL’s members with the resources and tools they need to be more effective.

Annual Report Cover design by ghost

How We Helped

Ghost began with an extensive brand and materials audit, and research on their competitors and audiences. The new brand was revealed at an internal company meeting with a celebration and new materials for every employee, then launched externally with a responsive site and interactive annual report. An attractive, intuitive and well-organized intranet links all of NEIL’s members with the resources and tools they need to be more effective.

Annual Report Cover design by ghost

How We Helped

Ghost began with an extensive brand and materials audit, and research on their competitors and audiences. The new brand was revealed at an internal company meeting with a celebration and new materials for every employee, then launched externally with a responsive site and interactive annual report. An attractive, intuitive and well-organized intranet links all of NEIL’s members with the resources and tools they need to be more effective.

How We Helped

Ghost began with an extensive brand and materials audit, and research on their competitors and audiences. The new brand was revealed at an internal company meeting with a celebration and new materials for every employee, then launched externally with a responsive site and interactive annual report. An attractive, intuitive and well-organized intranet links all of NEIL’s members with the resources and tools they need to be more effective.

Annual Report Cover design by ghost
Annual Report Cover design by ghost

How We Helped

Ghost began with an extensive brand and materials audit, and research on their competitors and audiences. The new brand was revealed at an internal company meeting with a celebration and new materials for every employee, then launched externally with a responsive site and interactive annual report. An attractive, intuitive and well-organized intranet links all of NEIL’s members with the resources and tools they need to be more effective.

Annual Report Cover design by ghost

How We Helped

Ghost began with an extensive brand and materials audit, and research on their competitors and audiences. The new brand was revealed at an internal company meeting with a celebration and new materials for every employee, then launched externally with a responsive site and interactive annual report. An attractive, intuitive and well-organized intranet links all of NEIL’s members with the resources and tools they need to be more effective.

Annual Report Cover Design by Ghost OKC

Annual Reports

Every year, we produce an interactive annual report for NEIL. There is a companion small-run printed annual report as well. For 2017, we leveraged the logo as a photo frame to create a more dynamic report cover.

Annual Report Cover Design by Ghost OKC

Annual Reports

Every year, we produce an interactive annual report for NEIL. There is a companion small-run printed annual report as well. For 2017, we leveraged the logo as a photo frame to create a more dynamic report cover.

Annual Report Cover Design by Ghost OKC

Annual Reports

Every year, we produce an interactive annual report for NEIL. There is a companion small-run printed annual report as well. For 2017, we leveraged the logo as a photo frame to create a more dynamic report cover.

Annual Reports

Every year, we produce an interactive annual report for NEIL. There is a companion small-run printed annual report as well. For 2017, we leveraged the logo as a photo frame to create a more dynamic report cover.

Annual Report Cover Design by Ghost OKC
Annual Report Cover Design by Ghost OKC

Annual Reports

Every year, we produce an interactive annual report for NEIL. There is a companion small-run printed annual report as well. For 2017, we leveraged the logo as a photo frame to create a more dynamic report cover.

Annual Report Cover Design by Ghost OKC

Annual Reports

Every year, we produce an interactive annual report for NEIL. There is a companion small-run printed annual report as well. For 2017, we leveraged the logo as a photo frame to create a more dynamic report cover.

Charts and graphs in an annual report

Key Performance Indicators

Visual language was a huge component of the NEIL brand. They needed a strong and consistent way of visualizing data and communicating with their stakeholders. This is best illustrated in the KPI charts of the annual reports, but it also plays a major role in internal communications.

Charts and graphs in an annual report

Key Performance Indicators

Visual language was a huge component of the NEIL brand. They needed a strong and consistent way of visualizing data and communicating with their stakeholders. This is best illustrated in the KPI charts of the annual reports, but it also plays a major role in internal communications.

Charts and graphs in an annual report

Key Performance Indicators

Visual language was a huge component of the NEIL brand. They needed a strong and consistent way of visualizing data and communicating with their stakeholders. This is best illustrated in the KPI charts of the annual reports, but it also plays a major role in internal communications.

Key Performance Indicators

Visual language was a huge component of the NEIL brand. They needed a strong and consistent way of visualizing data and communicating with their stakeholders. This is best illustrated in the KPI charts of the annual reports, but it also plays a major role in internal communications.

Charts and graphs in an annual report
Charts and graphs in an annual report

Key Performance Indicators

Visual language was a huge component of the NEIL brand. They needed a strong and consistent way of visualizing data and communicating with their stakeholders. This is best illustrated in the KPI charts of the annual reports, but it also plays a major role in internal communications.

Charts and graphs in an annual report

Key Performance Indicators

Visual language was a huge component of the NEIL brand. They needed a strong and consistent way of visualizing data and communicating with their stakeholders. This is best illustrated in the KPI charts of the annual reports, but it also plays a major role in internal communications.

A spread of highlights and statistics, data visualization
A spread of highlights and statistics, data visualization
A spread of highlights and statistics, data visualization
A spread of highlights and statistics, data visualization
A spread of highlights and statistics, data visualization
A spread of highlights and statistics, data visualization