How We Helped
We visited with board members, employees and customers of CNB to gain a better understanding of the organization. A theme quickly emerged: CNB is all about helping customers find their financial footing (their stride) in an increasingly complicated and busy world, so we named them what they are. This shift to a more momentum-focused brand included not just the name change, but a new mark, set in a bold color scheme and italicized to show forward momentum. The internal and external rollout was executed in short order and included customer notifications, an industry-wide press release, new website and signage.