Stride Bank

Naming, Branding, Print Design, Graphic Standards, Wayfinding, Motion

Stride Bank

Naming, Branding, Print Design, Graphic Standards, Wayfinding, Motion

“The team at ghost got to know our company and its goals. In so doing, they helped give voice to our brand in a bold, creative and unique fashion.”

— Todd Earl, President

“The team at ghost got to know our company and its goals. In so doing, they helped give voice to our brand in a bold, creative and unique fashion.”

— Todd Earl, President

“The team at ghost got to know our company and its goals. In so doing, they helped give voice to our brand in a bold, creative and unique fashion.”

— Todd Earl, President

“The team at ghost got to know our company and its goals. In so doing, they helped give voice to our brand in a bold, creative and unique fashion.”

— Todd Earl, President

“The team at ghost got to know our company and its goals. In so doing, they helped give voice to our brand in a bold, creative and unique fashion.”

— Todd Earl, President

“The team at ghost got to know our company and its goals. In so doing, they helped give voice to our brand in a bold, creative and unique fashion.”

— Todd Earl, President

Collaborators

Work done in Collaboration with the Stride Bank in-house team.

Collaborators

Work done in Collaboration with the Stride Bank in-house team.

Collaborators

Work done in Collaboration with the Stride Bank in-house team.

Collaborators

Work done in Collaboration with the Stride Bank in-house team.

Collaborators

Work done in Collaboration with the Stride Bank in-house team.

Collaborators

Work done in Collaboration with the Stride Bank in-house team.

Overview

Central National Bank of Enid is over 100 years old, and as its leadership has grown and its audience evolved, the bank has taken steps to be innovative with technology and remove the geographic boundaries on their business. As they continued to develop relationships with Silicon Valley companies and businesses seeking more robust service offerings around the world, and as they decided to example their brick-and-mortar presence to include new metropolitan markets as well, CNB approached Ghost to help carve out a new brand identity, message and personality to better suit their goals for the future.

Overview

Central National Bank of Enid is over 100 years old, and as its leadership has grown and its audience evolved, the bank has taken steps to be innovative with technology and remove the geographic boundaries on their business. As they continued to develop relationships with Silicon Valley companies and businesses seeking more robust service offerings around the world, and as they decided to example their brick-and-mortar presence to include new metropolitan markets as well, CNB approached Ghost to help carve out a new brand identity, message and personality to better suit their goals for the future.

Overview

Central National Bank of Enid is over 100 years old, and as its leadership has grown and its audience evolved, the bank has taken steps to be innovative with technology and remove the geographic boundaries on their business. As they continued to develop relationships with Silicon Valley companies and businesses seeking more robust service offerings around the world, and as they decided to example their brick-and-mortar presence to include new metropolitan markets as well, CNB approached Ghost to help carve out a new brand identity, message and personality to better suit their goals for the future.

Overview

Central National Bank of Enid is over 100 years old, and as its leadership has grown and its audience evolved, the bank has taken steps to be innovative with technology and remove the geographic boundaries on their business. As they continued to develop relationships with Silicon Valley companies and businesses seeking more robust service offerings around the world, and as they decided to example their brick-and-mortar presence to include new metropolitan markets as well, CNB approached Ghost to help carve out a new brand identity, message and personality to better suit their goals for the future.

Overview

Central National Bank of Enid is over 100 years old, and as its leadership has grown and its audience evolved, the bank has taken steps to be innovative with technology and remove the geographic boundaries on their business. As they continued to develop relationships with Silicon Valley companies and businesses seeking more robust service offerings around the world, and as they decided to example their brick-and-mortar presence to include new metropolitan markets as well, CNB approached Ghost to help carve out a new brand identity, message and personality to better suit their goals for the future.

Overview

Central National Bank of Enid is over 100 years old, and as its leadership has grown and its audience evolved, the bank has taken steps to be innovative with technology and remove the geographic boundaries on their business. As they continued to develop relationships with Silicon Valley companies and businesses seeking more robust service offerings around the world, and as they decided to example their brick-and-mortar presence to include new metropolitan markets as well, CNB approached Ghost to help carve out a new brand identity, message and personality to better suit their goals for the future.

How We Helped

We visited with board members, employees and customers of CNB, and though it wasn’t always overtly expressed, we noticed a theme that emerged: CNB is all about helping customers find their financial footing (their stride) in an increasingly complicated and busy world, so we named them what they are. This shift to a more momentum-focused brand included not just the name change, but a new mark, set in a bold color scheme and italicized to show forward momentum. We flipped the switch on this new brand with an internal and external rollout that occurred simultaneously, with signage, mailers and website changes nearly overnight.

How We Helped

We visited with board members, employees and customers of CNB, and though it wasn’t always overtly expressed, we noticed a theme that emerged: CNB is all about helping customers find their financial footing (their stride) in an increasingly complicated and busy world, so we named them what they are. This shift to a more momentum-focused brand included not just the name change, but a new mark, set in a bold color scheme and italicized to show forward momentum. We flipped the switch on this new brand with an internal and external rollout that occurred simultaneously, with signage, mailers and website changes nearly overnight.

How We Helped

We visited with board members, employees and customers of CNB, and though it wasn’t always overtly expressed, we noticed a theme that emerged: CNB is all about helping customers find their financial footing (their stride) in an increasingly complicated and busy world, so we named them what they are. This shift to a more momentum-focused brand included not just the name change, but a new mark, set in a bold color scheme and italicized to show forward momentum. We flipped the switch on this new brand with an internal and external rollout that occurred simultaneously, with signage, mailers and website changes nearly overnight.

How We Helped

We visited with board members, employees and customers of CNB, and though it wasn’t always overtly expressed, we noticed a theme that emerged: CNB is all about helping customers find their financial footing (their stride) in an increasingly complicated and busy world, so we named them what they are. This shift to a more momentum-focused brand included not just the name change, but a new mark, set in a bold color scheme and italicized to show forward momentum. We flipped the switch on this new brand with an internal and external rollout that occurred simultaneously, with signage, mailers and website changes nearly overnight.

How We Helped

We visited with board members, employees and customers of CNB, and though it wasn’t always overtly expressed, we noticed a theme that emerged: CNB is all about helping customers find their financial footing (their stride) in an increasingly complicated and busy world, so we named them what they are. This shift to a more momentum-focused brand included not just the name change, but a new mark, set in a bold color scheme and italicized to show forward momentum. We flipped the switch on this new brand with an internal and external rollout that occurred simultaneously, with signage, mailers and website changes nearly overnight.

How We Helped

We visited with board members, employees and customers of CNB, and though it wasn’t always overtly expressed, we noticed a theme that emerged: CNB is all about helping customers find their financial footing (their stride) in an increasingly complicated and busy world, so we named them what they are. This shift to a more momentum-focused brand included not just the name change, but a new mark, set in a bold color scheme and italicized to show forward momentum. We flipped the switch on this new brand with an internal and external rollout that occurred simultaneously, with signage, mailers and website changes nearly overnight.

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