NEIL

Branding, Graphic Standards, Print, Annual Report, Website, Intranet

NEIL

Branding, Graphic Standards, Print, Annual Report, Website, Intranet

OKC Logo Branding Image
Oklahoma Brand Designer Image
A corporate logo design
A modern brand
Oklahoma City's Best Brand Agency
Best Design Studio in OKC
More Addy Awards

Award-Winning

PRINT: Regional Design

Award-Winning

PRINT: Regional Design

Nominee, Staplefun, Beagle, Braid, Funnel, Traction, ICG, Insight Creative Group, Switch, Vega, Goad,
Corporate brand collateral

Award-Winning

PRINT: Regional Design

Award-Winning

PRINT: Regional Design

Art Direction
Commercial Spot

Award-Winning

PRINT: Regional Design

Ghost making a good brand

Award-Winning

PRINT: Regional Design

Graphic Design working
Designers making a brand
Brand strategy yielding results
A designer making a wordmark
A project page image

Overview

NEIL insures domestic and international nuclear utilities for the costs associated with interruptions, damages, decontaminations and related nuclear risks. They underwrite every nuclear plant in the United States. Their identity felt out of date and out of step with their culture, partners and members, so they reached out to Ghost for help understanding their objectives and audiences, and preparing a brand and strategy to better align with who they are.

Overview

NEIL insures domestic and international nuclear utilities for the costs associated with interruptions, damages, decontaminations and related nuclear risks. They underwrite every nuclear plant in the United States. Their identity felt out of date and out of step with their culture, partners and members, so they reached out to Ghost for help understanding their objectives and audiences, and preparing a brand and strategy to better align with who they are.

A graphic design

Overview

NEIL insures domestic and international nuclear utilities for the costs associated with interruptions, damages, decontaminations and related nuclear risks. They underwrite every nuclear plant in the United States. Their identity felt out of date and out of step with their culture, partners and members, so they reached out to Ghost for help understanding their objectives and audiences, and preparing a brand and strategy to better align with who they are.

Overview

NEIL insures domestic and international nuclear utilities for the costs associated with interruptions, damages, decontaminations and related nuclear risks. They underwrite every nuclear plant in the United States. Their identity felt out of date and out of step with their culture, partners and members, so they reached out to Ghost for help understanding their objectives and audiences, and preparing a brand and strategy to better align with who they are.

Marketing agency in OKC
A marketing firm in OKC

Overview

NEIL insures domestic and international nuclear utilities for the costs associated with interruptions, damages, decontaminations and related nuclear risks. They underwrite every nuclear plant in the United States. Their identity felt out of date and out of step with their culture, partners and members, so they reached out to Ghost for help understanding their objectives and audiences, and preparing a brand and strategy to better align with who they are.

A graphic design firm in OKC

Overview

NEIL insures domestic and international nuclear utilities for the costs associated with interruptions, damages, decontaminations and related nuclear risks. They underwrite every nuclear plant in the United States. Their identity felt out of date and out of step with their culture, partners and members, so they reached out to Ghost for help understanding their objectives and audiences, and preparing a brand and strategy to better align with who they are.

Design, marketing, and branding specialists working in OKC

How We Helped

Ghost began with an extensive brand and materials audit, and research on their competitors and audiences. The new brand was revealed at an internal company meeting with a celebration and new materials for every employee, then launched externally with a responsive site and interactive annual report. An attractive, intuitive and well-organized intranet links all of NEIL’s members with the resources and tools they need to be more effective.

How We Helped

Ghost began with an extensive brand and materials audit, and research on their competitors and audiences. The new brand was revealed at an internal company meeting with a celebration and new materials for every employee, then launched externally with a responsive site and interactive annual report. An attractive, intuitive and well-organized intranet links all of NEIL’s members with the resources and tools they need to be more effective.

An project detail from a recent brand
Business Cards and Letterhead

How We Helped

Ghost began with an extensive brand and materials audit, and research on their competitors and audiences. The new brand was revealed at an internal company meeting with a celebration and new materials for every employee, then launched externally with a responsive site and interactive annual report. An attractive, intuitive and well-organized intranet links all of NEIL’s members with the resources and tools they need to be more effective.

How We Helped

Ghost began with an extensive brand and materials audit, and research on their competitors and audiences. The new brand was revealed at an internal company meeting with a celebration and new materials for every employee, then launched externally with a responsive site and interactive annual report. An attractive, intuitive and well-organized intranet links all of NEIL’s members with the resources and tools they need to be more effective.

Print production Oklahoma City
A custom website

How We Helped

Ghost began with an extensive brand and materials audit, and research on their competitors and audiences. The new brand was revealed at an internal company meeting with a celebration and new materials for every employee, then launched externally with a responsive site and interactive annual report. An attractive, intuitive and well-organized intranet links all of NEIL’s members with the resources and tools they need to be more effective.

Front end and back end development process

How We Helped

Ghost began with an extensive brand and materials audit, and research on their competitors and audiences. The new brand was revealed at an internal company meeting with a celebration and new materials for every employee, then launched externally with a responsive site and interactive annual report. An attractive, intuitive and well-organized intranet links all of NEIL’s members with the resources and tools they need to be more effective.

Brand Guidelines in OKC

Annual Reports

Every year, we produce an interactive annual report for NEIL. There is a companion small-run printed annual report as well. For 2017, we leveraged the logo as a photo frame to create a more dynamic report cover.

Annual Reports

Every year, we produce an interactive annual report for NEIL. There is a companion small-run printed annual report as well. For 2017, we leveraged the logo as a photo frame to create a more dynamic report cover.

Branding Books
Visual Identity Guidelines

Annual Reports

Every year, we produce an interactive annual report for NEIL. There is a companion small-run printed annual report as well. For 2017, we leveraged the logo as a photo frame to create a more dynamic report cover.

Annual Reports

Every year, we produce an interactive annual report for NEIL. There is a companion small-run printed annual report as well. For 2017, we leveraged the logo as a photo frame to create a more dynamic report cover.

Ghost Design Brand Guidelines
Ghost agency brand

Annual Reports

Every year, we produce an interactive annual report for NEIL. There is a companion small-run printed annual report as well. For 2017, we leveraged the logo as a photo frame to create a more dynamic report cover.

A Graphic Design example

Annual Reports

Every year, we produce an interactive annual report for NEIL. There is a companion small-run printed annual report as well. For 2017, we leveraged the logo as a photo frame to create a more dynamic report cover.

Photography and Videography

Key Performance Indicators

Visual language was a huge component of the NEIL brand. They needed a strong and consistent way of visualizing data and communicating with their stakeholders. This is best illustrated in the KPI charts of the annual reports, but it also plays a major role in internal communications.

Key Performance Indicators

Visual language was a huge component of the NEIL brand. They needed a strong and consistent way of visualizing data and communicating with their stakeholders. This is best illustrated in the KPI charts of the annual reports, but it also plays a major role in internal communications.

A photographer taking a picture
A videographer making a video

Key Performance Indicators

Visual language was a huge component of the NEIL brand. They needed a strong and consistent way of visualizing data and communicating with their stakeholders. This is best illustrated in the KPI charts of the annual reports, but it also plays a major role in internal communications.

Key Performance Indicators

Visual language was a huge component of the NEIL brand. They needed a strong and consistent way of visualizing data and communicating with their stakeholders. This is best illustrated in the KPI charts of the annual reports, but it also plays a major role in internal communications.

A storyteller writing a story
A man welding a commercial signage sign

Key Performance Indicators

Visual language was a huge component of the NEIL brand. They needed a strong and consistent way of visualizing data and communicating with their stakeholders. This is best illustrated in the KPI charts of the annual reports, but it also plays a major role in internal communications.

A billboard with a brand and logo on it

Key Performance Indicators

Visual language was a huge component of the NEIL brand. They needed a strong and consistent way of visualizing data and communicating with their stakeholders. This is best illustrated in the KPI charts of the annual reports, but it also plays a major role in internal communications.

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A very modern logo
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Logo sign design and fabrication
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