Bishop McGuinness

Branding, Graphic Standards, Campaign, Print, Social Media

Bishop McGuinness

Branding, Graphic Standards, Campaign, Print, Social Media

Overview

As a Catholic community of faith, Bishop McGuinness Catholic High School is dedicated to educating and developing the whole person, providing a moral, ethical and Christ-centered compass for life. The teachings of the church permeate the school’s spiritual, academic and social life, forming a “Person for Others.” After leadership at Bishop McGuinness saw some work we did for Casady, a similarly-positioned school, they reached out to Ghost about a brand audit and recommendations for how to strengthen and clarify their position, build awareness of their programs and unite their communities.

Overview

As a Catholic community of faith, Bishop McGuinness Catholic High School is dedicated to educating and developing the whole person, providing a moral, ethical and Christ-centered compass for life. The teachings of the church permeate the school’s spiritual, academic and social life, forming a “Person for Others.” After leadership at Bishop McGuinness saw some work we did for Casady, a similarly-positioned school, they reached out to Ghost about a brand audit and recommendations for how to strengthen and clarify their position, build awareness of their programs and unite their communities.

Overview

As a Catholic community of faith, Bishop McGuinness Catholic High School is dedicated to educating and developing the whole person, providing a moral, ethical and Christ-centered compass for life. The teachings of the church permeate the school’s spiritual, academic and social life, forming a “Person for Others.” After leadership at Bishop McGuinness saw some work we did for Casady, a similarly-positioned school, they reached out to Ghost about a brand audit and recommendations for how to strengthen and clarify their position, build awareness of their programs and unite their communities.

Overview

As a Catholic community of faith, Bishop McGuinness Catholic High School is dedicated to educating and developing the whole person, providing a moral, ethical and Christ-centered compass for life. The teachings of the church permeate the school’s spiritual, academic and social life, forming a “Person for Others.” After leadership at Bishop McGuinness saw some work we did for Casady, a similarly-positioned school, they reached out to Ghost about a brand audit and recommendations for how to strengthen and clarify their position, build awareness of their programs and unite their communities.

Overview

As a Catholic community of faith, Bishop McGuinness Catholic High School is dedicated to educating and developing the whole person, providing a moral, ethical and Christ-centered compass for life. The teachings of the church permeate the school’s spiritual, academic and social life, forming a “Person for Others.” After leadership at Bishop McGuinness saw some work we did for Casady, a similarly-positioned school, they reached out to Ghost about a brand audit and recommendations for how to strengthen and clarify their position, build awareness of their programs and unite their communities.

Overview

As a Catholic community of faith, Bishop McGuinness Catholic High School is dedicated to educating and developing the whole person, providing a moral, ethical and Christ-centered compass for life. The teachings of the church permeate the school’s spiritual, academic and social life, forming a “Person for Others.” After leadership at Bishop McGuinness saw some work we did for Casady, a similarly-positioned school, they reached out to Ghost about a brand audit and recommendations for how to strengthen and clarify their position, build awareness of their programs and unite their communities.

How We Helped

After completing an audit of their materials, Ghost created a brand toolkit for McGuinness that included revised typography, a new icon set and a tagline inspired by Psalm 119:105, Matthew 5:16 and John 1:05: “Light Your Path.” We developed and implemented an awareness campaign and delivered print collateral and broader toolkit pieces they could implement for merchandise and marketing purposes. We looked at their athletics department and proposed new athletic uniforms and icons for their teams.

How We Helped

After completing an audit of their materials, Ghost created a brand toolkit for McGuinness that included revised typography, a new icon set and a tagline inspired by Psalm 119:105, Matthew 5:16 and John 1:05: “Light Your Path.” We developed and implemented an awareness campaign and delivered print collateral and broader toolkit pieces they could implement for merchandise and marketing purposes. We looked at their athletics department and proposed new athletic uniforms and icons for their teams.

How We Helped

After completing an audit of their materials, Ghost created a brand toolkit for McGuinness that included revised typography, a new icon set and a tagline inspired by Psalm 119:105, Matthew 5:16 and John 1:05: “Light Your Path.” We developed and implemented an awareness campaign and delivered print collateral and broader toolkit pieces they could implement for merchandise and marketing purposes. We looked at their athletics department and proposed new athletic uniforms and icons for their teams.

How We Helped

After completing an audit of their materials, Ghost created a brand toolkit for McGuinness that included revised typography, a new icon set and a tagline inspired by Psalm 119:105, Matthew 5:16 and John 1:05: “Light Your Path.” We developed and implemented an awareness campaign and delivered print collateral and broader toolkit pieces they could implement for merchandise and marketing purposes. We looked at their athletics department and proposed new athletic uniforms and icons for their teams.

How We Helped

After completing an audit of their materials, Ghost created a brand toolkit for McGuinness that included revised typography, a new icon set and a tagline inspired by Psalm 119:105, Matthew 5:16 and John 1:05: “Light Your Path.” We developed and implemented an awareness campaign and delivered print collateral and broader toolkit pieces they could implement for merchandise and marketing purposes. We looked at their athletics department and proposed new athletic uniforms and icons for their teams.

How We Helped

After completing an audit of their materials, Ghost created a brand toolkit for McGuinness that included revised typography, a new icon set and a tagline inspired by Psalm 119:105, Matthew 5:16 and John 1:05: “Light Your Path.” We developed and implemented an awareness campaign and delivered print collateral and broader toolkit pieces they could implement for merchandise and marketing purposes. We looked at their athletics department and proposed new athletic uniforms and icons for their teams.

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