Foreword

Branding, Graphic Standards, Print Design, Marketing Collateral

Foreword

Branding, Graphic Standards, Print Design, Marketing Collateral

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A corporate logo design
A modern brand
Oklahoma City's Best Brand Agency
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Nominee, Staplefun, Beagle, Braid, Funnel, Traction, ICG, Insight Creative Group, Switch, Vega, Goad,
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"When we got to know each other the trust was built and I shared my struggle to narrow my direction. The Ghost team took me through their process and the light started to come on for me with full clarity.  I am thrilled with the outcome!  I am convinced without their assistance I would still be in a quandary. The Ghost team is amazing!"

— Joy Hammons

"When we got to know each other the trust was built and I shared my struggle to narrow my direction. The Ghost team took me through their process and the light started to come on for me with full clarity.  I am thrilled with the outcome!  I am convinced without their assistance I would still be in a quandary. The Ghost team is amazing!"

— Joy Hammons

Designers making a brand
Brand strategy yielding results

"When we got to know each other the trust was built and I shared my struggle to narrow my direction. The Ghost team took me through their process and the light started to come on for me with full clarity.  I am thrilled with the outcome!  I am convinced without their assistance I would still be in a quandary. The Ghost team is amazing!"

— Joy Hammons

"When we got to know each other the trust was built and I shared my struggle to narrow my direction. The Ghost team took me through their process and the light started to come on for me with full clarity.  I am thrilled with the outcome!  I am convinced without their assistance I would still be in a quandary. The Ghost team is amazing!"

— Joy Hammons

A designer making a wordmark

"When we got to know each other the trust was built and I shared my struggle to narrow my direction. The Ghost team took me through their process and the light started to come on for me with full clarity.  I am thrilled with the outcome!  I am convinced without their assistance I would still be in a quandary. The Ghost team is amazing!"

— Joy Hammons

"When we got to know each other the trust was built and I shared my struggle to narrow my direction. The Ghost team took me through their process and the light started to come on for me with full clarity.  I am thrilled with the outcome!  I am convinced without their assistance I would still be in a quandary. The Ghost team is amazing!"

— Joy Hammons

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A graphic design
Marketing agency in OKC
A marketing firm in OKC
A graphic design firm in OKC
Design, marketing, and branding specialists working in OKC

Overview

Joy Hammons was entering a new, post-retirement chapter of her career. After more than 30 years in leadership at a large energy company, Joy was ready to begin helping businesses, nonprofits and individuals large and small enact organizational change. Her work as an executive coach and leadership consultant are strong on their own, but she didn’t want to play up the “Joy” name; instead, she wanted a freestanding brand she could run that would allow her to grow, expand, bring on partners and take with her wherever she went.

Overview

Joy Hammons was entering a new, post-retirement chapter of her career. After more than 30 years in leadership at a large energy company, Joy was ready to begin helping businesses, nonprofits and individuals large and small enact organizational change. Her work as an executive coach and leadership consultant are strong on their own, but she didn’t want to play up the “Joy” name; instead, she wanted a freestanding brand she could run that would allow her to grow, expand, bring on partners and take with her wherever she went.

An project detail from a recent brand
Business Cards and Letterhead

Overview

Joy Hammons was entering a new, post-retirement chapter of her career. After more than 30 years in leadership at a large energy company, Joy was ready to begin helping businesses, nonprofits and individuals large and small enact organizational change. Her work as an executive coach and leadership consultant are strong on their own, but she didn’t want to play up the “Joy” name; instead, she wanted a freestanding brand she could run that would allow her to grow, expand, bring on partners and take with her wherever she went.

Overview

Joy Hammons was entering a new, post-retirement chapter of her career. After more than 30 years in leadership at a large energy company, Joy was ready to begin helping businesses, nonprofits and individuals large and small enact organizational change. Her work as an executive coach and leadership consultant are strong on their own, but she didn’t want to play up the “Joy” name; instead, she wanted a freestanding brand she could run that would allow her to grow, expand, bring on partners and take with her wherever she went.

Print production Oklahoma City
A custom website

Overview

Joy Hammons was entering a new, post-retirement chapter of her career. After more than 30 years in leadership at a large energy company, Joy was ready to begin helping businesses, nonprofits and individuals large and small enact organizational change. Her work as an executive coach and leadership consultant are strong on their own, but she didn’t want to play up the “Joy” name; instead, she wanted a freestanding brand she could run that would allow her to grow, expand, bring on partners and take with her wherever she went.

Front end and back end development process

Overview

Joy Hammons was entering a new, post-retirement chapter of her career. After more than 30 years in leadership at a large energy company, Joy was ready to begin helping businesses, nonprofits and individuals large and small enact organizational change. Her work as an executive coach and leadership consultant are strong on their own, but she didn’t want to play up the “Joy” name; instead, she wanted a freestanding brand she could run that would allow her to grow, expand, bring on partners and take with her wherever she went.

Brand Guidelines in OKC
Branding Books
Visual Identity Guidelines
Ghost Design Brand Guidelines
Ghost agency brand
A Graphic Design example
Photography and Videography

How We Helped

We named Joy’s company “Foreword"—a play on both momentum (forward) and helping someone write their story (foreword). Her job is to set others up for success, then get out of the way, so the name seemed appropriate. The mark is a bookmark on its side, with the tail forming an arrow that again merges the ideas of “forward” and “foreword”. The brand ethos and positioning statements, as well as the sample messaging, focus on the idea that both Joy and modern businesses are ahead of their leaders, who are often secluded in a bubble or have been out of day-to-day operations for some time. It’s Joy’s desire to call attention to change, then help smart leaders catch up, or stay ahead.

How We Helped

We named Joy’s company “Foreword"—a play on both momentum (forward) and helping someone write their story (foreword). Her job is to set others up for success, then get out of the way, so the name seemed appropriate. The mark is a bookmark on its side, with the tail forming an arrow that again merges the ideas of “forward” and “foreword”. The brand ethos and positioning statements, as well as the sample messaging, focus on the idea that both Joy and modern businesses are ahead of their leaders, who are often secluded in a bubble or have been out of day-to-day operations for some time. It’s Joy’s desire to call attention to change, then help smart leaders catch up, or stay ahead.

A photographer taking a picture
A videographer making a video

How We Helped

We named Joy’s company “Foreword"—a play on both momentum (forward) and helping someone write their story (foreword). Her job is to set others up for success, then get out of the way, so the name seemed appropriate. The mark is a bookmark on its side, with the tail forming an arrow that again merges the ideas of “forward” and “foreword”. The brand ethos and positioning statements, as well as the sample messaging, focus on the idea that both Joy and modern businesses are ahead of their leaders, who are often secluded in a bubble or have been out of day-to-day operations for some time. It’s Joy’s desire to call attention to change, then help smart leaders catch up, or stay ahead.

How We Helped

We named Joy’s company “Foreword"—a play on both momentum (forward) and helping someone write their story (foreword). Her job is to set others up for success, then get out of the way, so the name seemed appropriate. The mark is a bookmark on its side, with the tail forming an arrow that again merges the ideas of “forward” and “foreword”. The brand ethos and positioning statements, as well as the sample messaging, focus on the idea that both Joy and modern businesses are ahead of their leaders, who are often secluded in a bubble or have been out of day-to-day operations for some time. It’s Joy’s desire to call attention to change, then help smart leaders catch up, or stay ahead.

A storyteller writing a story
A man welding a commercial signage sign

How We Helped

We named Joy’s company “Foreword"—a play on both momentum (forward) and helping someone write their story (foreword). Her job is to set others up for success, then get out of the way, so the name seemed appropriate. The mark is a bookmark on its side, with the tail forming an arrow that again merges the ideas of “forward” and “foreword”. The brand ethos and positioning statements, as well as the sample messaging, focus on the idea that both Joy and modern businesses are ahead of their leaders, who are often secluded in a bubble or have been out of day-to-day operations for some time. It’s Joy’s desire to call attention to change, then help smart leaders catch up, or stay ahead.

A billboard with a brand and logo on it

How We Helped

We named Joy’s company “Foreword"—a play on both momentum (forward) and helping someone write their story (foreword). Her job is to set others up for success, then get out of the way, so the name seemed appropriate. The mark is a bookmark on its side, with the tail forming an arrow that again merges the ideas of “forward” and “foreword”. The brand ethos and positioning statements, as well as the sample messaging, focus on the idea that both Joy and modern businesses are ahead of their leaders, who are often secluded in a bubble or have been out of day-to-day operations for some time. It’s Joy’s desire to call attention to change, then help smart leaders catch up, or stay ahead.

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