How We Helped
Ghost’s brand exploration process uncovered some incredible insights, takeaways and sticking points, namely that “equality” sounds great until one gets to a group whose priorities might be at odds - or even a challenge to - your own. We found strong but concise messaging to be essential in helping get people’s attention, and elected to use that language on a bold color scheme - just three colors: red, black and white.
We wanted to show the real human impact of the 405 Center, so with custom photography and image layering, we shifted the focus from the organization to the people it impacts.
This brand includes custom spray-paint textures, real photography of our neighbors, impactful messaging and standards that help 405 Center spread their brand all over, from website and social media to videos and facility signage.