How We Helped
We created a brand that balanced professional and youthful tones, established trustworthiness and familiarity without sacrificing vibrancy, used color to show energy, positivity and whimsy, and built in familiar symmetry and shapes to establish cohesion and consistency. The icon communicates forward and upward progress, momentum and hope. We combined various brush stroke combinations to create a brand that conveys diversity, inclusivity and collaboration, and with seemingly infinite shapes, placements and patterns, we communicate infinite possibilities.