How We Helped
Ghost noticed in our research that the clubhouse of the development had a particularly noteworthy light installation with configurable, programmable LEDs. The installation was so extravagant it could be seen from the turnpike in the distance. The inspiration for naming the development “Argon” came from this installation, as Argon is “a chemical element…that fills incandescent lights to preserve the filaments at high temperature from oxidation.” We developed the mark and color scheme to reflect the bold, strong, noble and prestigious development.