Argon

Naming, Branding, Print, Graphic Standards, Wayfinding

Argon

Naming, Branding, Print, Graphic Standards, Wayfinding

Award-Winning

District ADDYs: Brochure Design

Award-Winning

District ADDYs: Brochure Design

Award-Winning

District ADDYs: Brochure Design

Award-Winning

District ADDYs: Brochure Design

Award-Winning

District ADDYs: Brochure Design

Award-Winning

District ADDYs: Brochure Design

Overview

An up-and-coming, mixed-use residential community in the Chisholm Creek area needed a distinct identity and a clear marketing strategy for raising awareness. Cornerstone Development hired Ghost because of our reputation in this area and asked us to brand this metropolitan, social and amenity-rich development.

Overview

An up-and-coming, mixed-use residential community in the Chisholm Creek area needed a distinct identity and a clear marketing strategy for raising awareness. Cornerstone Development hired Ghost because of our reputation in this area and asked us to brand this metropolitan, social and amenity-rich development.

Overview

An up-and-coming, mixed-use residential community in the Chisholm Creek area needed a distinct identity and a clear marketing strategy for raising awareness. Cornerstone Development hired Ghost because of our reputation in this area and asked us to brand this metropolitan, social and amenity-rich development.

Overview

An up-and-coming, mixed-use residential community in the Chisholm Creek area needed a distinct identity and a clear marketing strategy for raising awareness. Cornerstone Development hired Ghost because of our reputation in this area and asked us to brand this metropolitan, social and amenity-rich development.

Overview

An up-and-coming, mixed-use residential community in the Chisholm Creek area needed a distinct identity and a clear marketing strategy for raising awareness. Cornerstone Development hired Ghost because of our reputation in this area and asked us to brand this metropolitan, social and amenity-rich development.

Overview

An up-and-coming, mixed-use residential community in the Chisholm Creek area needed a distinct identity and a clear marketing strategy for raising awareness. Cornerstone Development hired Ghost because of our reputation in this area and asked us to brand this metropolitan, social and amenity-rich development.

Exterior

The light feature pictured here was the inspiration for the name, pattern, and energy of the Argon brand.

Exterior

The light feature pictured here was the inspiration for the name, pattern, and energy of the Argon brand.

Exterior

The light feature pictured here was the inspiration for the name, pattern, and energy of the Argon brand.

Exterior

The light feature pictured here was the inspiration for the name, pattern, and energy of the Argon brand.

Exterior

The light feature pictured here was the inspiration for the name, pattern, and energy of the Argon brand.

Exterior

The light feature pictured here was the inspiration for the name, pattern, and energy of the Argon brand.

How We Helped

Ghost noticed in our research that the clubhouse of the development had a particularly noteworthy light installation with configurable, programmable LEDs. The installation was so extravagant it could be seen from the turnpike in the distance. The inspiration for naming the development “Argon” came from this installation, as Argon is “a chemical element…that fills incandescent lights to preserve the filaments at high temperature from oxidation.” We developed the mark and color scheme to reflect the bold, strong, noble and prestigious development.

How We Helped

Ghost noticed in our research that the clubhouse of the development had a particularly noteworthy light installation with configurable, programmable LEDs. The installation was so extravagant it could be seen from the turnpike in the distance. The inspiration for naming the development “Argon” came from this installation, as Argon is “a chemical element…that fills incandescent lights to preserve the filaments at high temperature from oxidation.” We developed the mark and color scheme to reflect the bold, strong, noble and prestigious development.

How We Helped

Ghost noticed in our research that the clubhouse of the development had a particularly noteworthy light installation with configurable, programmable LEDs. The installation was so extravagant it could be seen from the turnpike in the distance. The inspiration for naming the development “Argon” came from this installation, as Argon is “a chemical element…that fills incandescent lights to preserve the filaments at high temperature from oxidation.” We developed the mark and color scheme to reflect the bold, strong, noble and prestigious development.

How We Helped

Ghost noticed in our research that the clubhouse of the development had a particularly noteworthy light installation with configurable, programmable LEDs. The installation was so extravagant it could be seen from the turnpike in the distance. The inspiration for naming the development “Argon” came from this installation, as Argon is “a chemical element…that fills incandescent lights to preserve the filaments at high temperature from oxidation.” We developed the mark and color scheme to reflect the bold, strong, noble and prestigious development.

How We Helped

Ghost noticed in our research that the clubhouse of the development had a particularly noteworthy light installation with configurable, programmable LEDs. The installation was so extravagant it could be seen from the turnpike in the distance. The inspiration for naming the development “Argon” came from this installation, as Argon is “a chemical element…that fills incandescent lights to preserve the filaments at high temperature from oxidation.” We developed the mark and color scheme to reflect the bold, strong, noble and prestigious development.

How We Helped

Ghost noticed in our research that the clubhouse of the development had a particularly noteworthy light installation with configurable, programmable LEDs. The installation was so extravagant it could be seen from the turnpike in the distance. The inspiration for naming the development “Argon” came from this installation, as Argon is “a chemical element…that fills incandescent lights to preserve the filaments at high temperature from oxidation.” We developed the mark and color scheme to reflect the bold, strong, noble and prestigious development.

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