When Adam Gribben told us his vision for his new company, we were hooked. The startup he envisioned would maintain close relationships with everyone involved in the process of meat production, from farm to plate, from animals and farms to processing plants, to delivery and service to customers. What is best for the animal, the farmer and the consumer? Making sure all three were addressed and prioritized was the driving force behind his mission and purpose. He came to Ghost to get the brand story and materials right.