How We Helped
We created a large library of logos, illustrations, and patterns for Good Luck Provisions, as well as typography and color standards, for everything else they might need along the way. The illustrations center around traditions and notions of ‘luck.’ The tagline, ‘Damn Good Weed’ strikes that perfect balance of Oklahoma / Los Angeles. By using the OK LA moniker, the reference to Lost Angeles in the branding remains subtle enough that it could almost slip away to some and just read as Okla[homa]. This is a lot like luck itself, it’s created by you—it's in how you perceive it.